Associate Principal, Launch – Care Partnerships
Headway
Spark
Associate Global Marketing Director, Laboratory Diagnostics Automation
Siemens Healthineers
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $167,700 - $251,500 per year
Job Level
Lead
Tech Stack
Spark
About the role
- Strategic Leadership: Collaborate with the diagnostics leadership team to define and execute the long-term strategy for laboratory automation
- End-to-End Product Ownership: Lead comprehensive product management including product definition, launch strategy, market introduction, commercial positioning, and associated marketing plans and campaigns for the lab automation platform.
- Competitive Selling Strategies: Evaluate competitive automation platforms, clearly defining our product's unique value propositions and creating targeted commercial strategies and messaging to effectively differentiate and communicate our advantages to customers.
- Product Definition and Design Inputs: Define clear and actionable customer requirements to guide R&D and engineering teams.
Requirements
- Medical device, diagnostics industry, and laboratory automation experience required.
- Core laboratory diagnostics experience strongly preferred.
- Must have 8+ years of progressive strategic marketing and product management experience, ideally with comprehensive experience from market research through portfolio strategy product definition, product launch and lifecycle management.
- Strategic thinker with proven ability to develop and execute strategic plans that drive business growth and innovation.
- Customer-focused mindset, skilled at converting customer insights into practical, actionable product requirements and marketing initiatives.
- Strong analytical and problem-solving skills, with the ability to leverage quantitative and qualitative data to inform business decisions.
- Proven ability to operate effectively across global markets, understanding unique regional requirements and market dynamics.
- Strong collaborative skills, able to effectively lead cross-functional teams and influence diverse stakeholders.
- Exceptional communication skills with a proven ability to clearly articulate value propositions to varied audiences.
- Excellent organizational capabilities, adept at managing multiple projects simultaneously, ensuring timely execution and proactive status updates.
- Bachelor’s degree in business, life sciences, engineering, or a related technical field; MBA strongly preferred.
- Travel up to 20%
