Telesales Executive
Talent 360 ME
Job Level
Junior
About the role
- Execute strategies to retain players, increase engagement, and reduce churn
- Segment players and tailor retention efforts to maximize lifetime value (LTV)
- Plan and run targeted marketing campaigns (email, SMS, in-game messages)
- Monitor player activity and analyse behaviour using data tools
- Track KPIs such as churn rate, LTV, and active user metrics
- Generate reports with insights and recommendations for optimization
- Handle player feedback and ensure personalized rewards and bonuses
Requirements
- Minimum 9 months of experience in customer support or a related role
- Strong understanding of customer engagement and retention principles
- Hands-on experience with data analytics or player behaviour tracking tools
- Proven ability to run or support marketing campaigns (email, SMS, or in-game)
- Nice to have: Previous experience in the iGaming or sports betting industry
- Nice to have: Knowledge of CRM systems and player segmentation tools
- Nice to have: Familiarity with retention KPIs such as LTV, churn rate, and engagement metrics
