Provider Support Representative III
Talkspace
Job Level
Mid-LevelSenior
About the role
- Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK markets, with a strong focus on retention, new customer onboarding, loyalty, and personalised journeys
- Own the new Klaviyo platform post-migration, leading all email, app push and SMS automated lifecycle flows, segmentation, testing and reporting
- Build and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stages
- Partner with Paid Media, Trading, Tech, Data, and Creative teams to align CRM strategy with broader performance, promotions and content priorities
- Manage and optimise Showpo’s loyalty program (market-specific across AU, NZ, US, EU/UK)
- Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
- Own reporting on CRM & loyalty KPIs: open/click rates, deliverability, churn, CLTV, repeat purchase, and loyalty redemption
- Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
- Coach & lead a CRM Specialist and EDM builder (offshore)
Requirements
- 4+ years experience in CRM, Lifecycle or Email Marketing roles (retail/eCom a must)
- Proficiency in Klaviyo, email automation platforms, and customer segmentation
- Strong analytical skills with ability to interpret data and translate insights into actionable strategies
- Experience with A/B testing methodologies and campaign optimisation
- A collaborative problem solver who thrives in a fast paced environment!
