Showpo

Chief Marketing Officer

• Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
• Lead brand positioning to ensure consistency, relevance, and differentiation across regions
• Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
• Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
• Drive brand awareness and customer acquisition in international markets, particularly the US
• Identify opportunities within immature or emerging markets, building strategies to accelerate growth
• Build, lead, and develop a high-performing, scalable marketing team
• Foster a culture of accountability, creativity, and performance
• Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
• Ensure seamless execution of campaigns from concept through to delivery and performance analysis

Head of Marketing

Digital Marketing

• Assist in the setup, launch, and optimisation of digital marketing campaigns across channels including Paid Social, TikTok, Google, and CRM.Work alongside a digital agency/ consultants, implement online customer acquisition, and measurement strategies
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Coordinate campaign execution across teams to ensure timely delivery of promotions, seasonal campaigns, and key trading moments.
• Manage campaign scheduling and ensure marketing activity aligns with the broader trade calendar.
• Work with the Affiliate Marketing partner to develop activity and launch international programmes Act as a linch pin between digital and brand marketing ensuring consistent brand creative and messaging across platforms.
• Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines. Efficiently hand over marketing materials to the appropriate agency or account manager.
• Coordinate video asset production and ensure a consistent pipeline of creative for testing and optimisation.
• Analyse video performance metrics (hook rate, CTR, CPA, watch time) to guide future creative development.
• Coordinate partnership ads (whitelisted creator ads) across Meta and TikTok, ensuring assets are correctly approved and activated within paid campaigns.
• Monitor partnership ad performance and identify opportunities to scale top-performing creator contentStay informed on market trends, competitors’ performance, and industry best practices to identify opportunities for growth and improvement.
• Handle routine administrative tasks, including order management and invoicing, to ensure the smooth operation of the affiliate program.

Senior Digital Marketing Coordinator

Social Media Manager

• Own the execution of Showpo’s social media strategy in alignment with broader marketing and brand goals
• Oversee and execute on the creation of high-performing social content across video, stills, storytelling series and reactive moments
• Ensure all content reflects Showpo’s elevated brand world, creative direction, and product priorities
• Collaborate closely with Brand, Creative, Design, Ecom and Campaign teams to deliver integrated social rollouts
• Act as the key point of contact internally for social execution, timelines, channel governance and delivery
• Monitor social performance across reach, engagement, saves, shares, profile activity and assisted commercial outcomes
• Deliver regular reporting and insights that translate performance into actionable improvements
• Ensure Showpo’s community engagement feels authentic, timely and aligned with brand voice
• Stay across emerging social trends, platform updates, tools and creator best practices

Head of Marketing

Head of Marketing

Senior Digital Marketing Coordinator

Senior Social Media Specialist