Brand Manager

Showpo

Brand Manager responsible for planning and executing marketing campaigns for Showpo’s fashion brand. Collaborating with the marketing team and driving brand awareness through creative strategies.

Posted 7/14/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and campaign management, with a strong focus on strategic execution and performance analysis. Capable of leading cross-functional teams and managing partnerships to enhance brand visibility and engagement.

Highest-signal resume keywords

Brand MarketingCampaign PlanningPublic Relations StrategyPartnership DevelopmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign CoordinationPerformance AnalysisMedia OutreachEvent ManagementBrand Activation

Soft Skills

OrganisedSolutions-OrientedCollaborativeFast-Paced AdaptabilityOwnership

Industry Keywords

FashionLifestyleConsumer BrandsCultural RelevanceDigital Trends

About the role

Key responsibilities & impact

Support the Head of Marketing in developing and executing the go-to-market strategy aligned with business objectives.
Lead end-to-end campaign planning, defining objectives, and key brand moments across all channels. Own the marketing calendar, ensuring all channels are aligned and messaging is on-brand and cohesive.
Work closely with the Head of Marketing on campaign strategy and bring creative ideas to build brand salience and talkability. Lead the campaign briefing process and manage timelines and deliverables across stakeholders to ensure on-time, high-quality campaign rollouts.
Develop and execute proactive PR strategies to increase editorial coverage, media features, and brand visibility. Manage media outreach calendars and work closely with our PR agency and internal stakeholders on sample coordination, pitch angles and storytelling.
Identify and lead co-branded partnership opportunities with like-minded brands that drive new audience reach and cultural relevance.
Manage partnership execution, from concept to post-launch wrap.
Own the brand budget across activations, events, and PR initiatives, ensuring spend aligns with strategic priorities and delivers return on investment.
Analyse and report on campaign performance, PR coverage, and event ROI, sharing insights with cross-functional teams and using learnings to improve future initiatives.
Lead, coach and develop our Senior Brand Coordinator

Requirements

What you’ll need

Extensive experience in brand marketing, ideally in fashion, lifestyle or consumer brands.
Experience coordinating brand activations, campaigns, or PR events end-to-end
Organised, solutions-oriented, and thrives in fast-paced environments with shifting priorities.
Culturally tuned-in, with a strong interest in fashion, pop culture, creators, and digital trends.
Proven ability to take ownership, work collaboratively, and deliver high-quality outputs under pressure.
Can work both strategically & operationally, love to still be hands on and can work autonomously.
A go-getter attitude - energised by working in a rapidly changing, fast-moving environment.
Will, most importantly, align to our company culture: think big, get s**t done and have fun!

Benefits

Comp & perks

Hybrid work environmanet - 3 days from home and 2 in the office
50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
Plus: brekkie bar, Showpo Coffee Club, Showpo Wellness Club
What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia ensuring we further support our employees health needs