CRM & Loyalty Lead

Showpo

Lead global CRM strategy for Showpo's conversion funnel and customer lifecycle marketing programs. Focused on retention and optimising customer experiences across Australia, the US, and the UK.

Posted 6/22/2026full-timeSydney • 🇦🇺 AustraliaSeniorWebsite

About the role

Key responsibilities & impact

Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
Own the Klaviyo platform end to end - flows, segmentation, testing, deliverability, reporting and testing catalog management
Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
Communicate tiering structures, rewards and exclusive experiences clearly across CX to drive retention and advocacy
Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market

Requirements

What you’ll need

4+ years experience in Digital or CRM roles in retail/ecommerce
Proficiency in Klaviyo, email automation platforms, and customer segmentation
Strong analytical skills with ability to interpret data and translate insights into actionable strategies
Experience with A/B testing methodologies and campaign optimisation
Excellent written communication skills for email copywriting and campaign development
Experience setting up CRM strategies and lifecycle flows from scratch

Benefits

Comp & perks

Flexible working environment
Huge staff discounts across Showpo and over 50 amazing brands on site including: rollas, Alias Mae, Levis, Dr Martens, Superga and A Brand
Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
Opportunities to find purpose and give back through volunteering and hosted presentations from our charity partners with workplace giving and donation matching supported
Dog friendly office & Breakfast Bar
Education, Wellness and Lunch & Learn Programs
Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!

ATS Keywords

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Hard Skills & Tools

Klaviyoemail automationcustomer segmentationA/B testingcampaign optimisationdata analysisCRM strategylifecycle flowsreportingcustomer journey mapping

Soft Skills

analytical skillswritten communicationcopywritingstrategic thinkingcustomer advocacyteam collaborationattention to detailcreativityproblem-solvingadaptability