Social Discovery Group

Financial Planning and Analysis

• Data collection, validation, and analysis across company-wide financial and business metrics
• Automation and maintenance of regular management reporting
• Preparation of forecasts and recommendations for key financial indicators
• Budget control and cost efficiency analysis
• Detection and investigation of financial and business anomalies
• Support of related departments with data-driven insights (marketing efficiency, unit economics, client metrics)
• Evaluation and improvement of internal business and financial processes
• Participation in planning cycles and management reporting to senior stakeholders

Financial Planner, Analyst

Performance Marketing

• Google Ads and Bing Ads campaigns launch and optimization
• Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability
• Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency
• Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals
• Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets
• Drive creative performance improvement through structured A/B testing and insights sharing
• Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis
• Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization
• Analyze funnel performance and identify opportunities for efficiency improvement and scale

Financial Planner, Analyst

Senior PPC Specialist