Head of User Acquisition – Mobile

Social Discovery Group

Head of User Acquisition leading mobile performance marketing strategies for SDG's social discovery platforms. Driving user growth and team collaboration across marketing and analytics initiatives.

Posted 5/9/2026full-timeRemote • 🇷🇸 SerbiaLeadWebsite

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Act as a strong leader in mobile acquisition;
Develop and implement a comprehensive marketing strategy;
Build and inspire effective cross-functional collaboration;
Lead and grow a diverse team of 5+ specialists;
Drive market share growth through global expansion;
Oversee marketing budgets for core and emerging markets;

Requirements

What you’ll need

Experience in a similar role with ownership of a monthly marketing budget of $1M+;
Proven success in mobile app promotion across Tier 1 markets;
Strong knowledge of performance marketing channels: Google, Facebook, TikTok, CPA networks, etc.;
Familiarity with leading global in-app partners and mobile advertising networks;
A data-driven mindset and a strong desire to analyze and optimize acquisition performance;
Practical experience with analytics platforms and tools such as AppsFlyer, Firebase, App Annie, etc.;
Experience running marketing for multiple apps/products simultaneously;
Excellent written and verbal communication skills (Russian and English B2+);

Benefits

Comp & perks

REMOTE OPPORTUNITY to work full time;
Vacation 28 calendar days per year;
7 wellness days per year (time off);
Bonuses up to $5000 for recommending successful applicants;
50% payment for professional training, international conferences and meetings;
Corporate discount for English lessons;
Health benefits;
Reimbursement of workplace costs up to $1000 gross once every 3 years;

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

mobile acquisitionmarketing strategyperformance marketingmobile app promotionanalytics platformsdata analysisbudget managementcross-functional collaborationglobal expansionin-app marketing

Soft Skills

leadershipteam buildingcommunicationcollaborationanalytical mindset