Head of Marketing – Mobile

Social Discovery Group

. Act as a strong leader in mobile acquisition, bringing solid experience in mobile performance marketing.

Posted 4/22/2026full-timeRemote • 🇷🇸 SerbiaLeadWebsite

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Act as a strong leader in mobile acquisition, bringing solid experience in mobile performance marketing.
Develop and implement a comprehensive marketing strategy aimed at achieving 150–300% growth in users and revenue.
Build and inspire effective cross-functional collaboration with data-driven, growth-focused teams across marketing, product, design, analytics, and engineering to enhance product features for SD Group users.
Lead and grow a diverse team of 5+ specialists, ensuring operational and creative excellence while hiring and managing marketing professionals to deliver exceptional results.
Drive market share growth through global expansion and support continued stable development in core markets.
Oversee marketing budgets for both core and emerging markets, and create high-impact marketing campaigns that resonate with SD Group users.

Requirements

What you’ll need

Experience in a similar role with ownership of a monthly marketing budget of $1M+.
Proven success in mobile app promotion across Tier 1 markets.
Strong knowledge of performance marketing channels: Google, Facebook, TikTok, CPA networks, etc.
Familiarity with leading global in-app partners and mobile advertising networks.
A data-driven mindset and a strong desire to analyze and optimize acquisition performance, with excellent command of key performance and retention metrics: LTV, CPA, EROI, etc.
Practical experience with analytics platforms and tools such as AppsFlyer, Firebase, App Annie, etc.
Experience running marketing for multiple apps/products simultaneously.
Excellent written and verbal communication skills (Russian and English B2+).
Web2App experience (nice to have).

Benefits

Comp & perks

REMOTE OPPORTUNITY to work full time;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
50% payment for professional training, international conferences and meetings;
Corporate discount for English lessons ;
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merch, team building activities, massage certificates, etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

mobile performance marketingmarketing strategyuser acquisitionperformance marketing channelskey performance metricsretention metricsdata analysismarketing campaign managementbudget managementmulti-app marketing

Soft Skills

leadershipcross-functional collaborationteam managementoperational excellencecreative excellencecommunication skills