SOCi, Inc.

Marketing

• Own the Enterprise marketing pipeline number, ensuring programs directly generate sourced and influenced revenue
• Manage the Enterprise marketing budget with accountability for ROI and program impact
• Partner with enterprise sales leaders to align field marketing programs with Tier 1 account and territory priorities
• Plan and execute targeted events and experiences (executive dinners, roadshows, partner events, virtual events) designed to build relationships and accelerate deals
• Collaborate with the events team to ensure the success of large-scale programs like Reimagine and flagship events
• Build integrated campaign support around events (emails, LinkedIn campaigns, content assets, gifting) to extend reach before and after
• Partner with customer marketing to support expansion within existing accounts, complementing net-new acquisition programs
• Manage event logistics end-to-end (venue selection, vendor management, budgets, and onsite execution) while tying every activity to pipeline impact
• Build clear reports on program ROI, account engagement, and pipeline acceleration to share with marketing and sales leadership
• Stay current on ABM and experiential marketing best practices; proactively bring new ideas for creating memorable, revenue-impacting experiences

Field Marketing Manager

Sales Operations Manager

• Support the design and development of enablement content including training courses, job aids, playbooks, and certifications
• Assist in facilitation and coordination of live and virtual training sessions
• Help maintain and organize the content library across our CRM and LMS, keeping materials current and easy to find
• Contribute to product enablement by translating product updates into sales-ready materials in partnership with PMM
• Assist with program logistics for onboarding, certifications, and the annual training calendar
• Collect and organize field feedback to support continuous improvement of content and programs
• Track and report on enablement activity, completion rates, and program engagement
• This role is primarily focused on SDR training and development.

Sales Enablement Specialist

Marketing Operations

• Co-Own Marketing GTM Strategy (with Head of Demand Generation)
• Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions
• Align on ICP prioritization, segmentation, channel mix, and campaign strategy
• Own Forecasting, Targets & Performance
• Own marketing pipeline targets, forecasts, and performance against plan
• Develop and manage models for pipeline generation, conversion, and ROI across channels
• Provide visibility into performance and ensure both strategy and execution are aligned to hit targets
• Own Investment Strategy (Tech + Budget Allocation)
• Own and manage the marketing technology budget and overall investment strategy
• Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools
• Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency
• Translate Strategy → Execution Through Partnership
• Define priorities and strategic direction…while partnering with Demand Generation on execution
• Set priorities for the Director of Marketing Operations / GTM Engineering to enable scalable execution
• Ensure systems, automation, and measurement frameworks support both strategy and program needs
• Drive Cross-Functional GTM Alignment
• Align with Sales and RevOps on targets, SLAs, and conversion expectations
• Influence sales follow-up, routing, and coverage to improve funnel performance
• Represent marketing strategy in broader GTM and revenue planning discussions
• Insights & Optimization
• Turn data into actionable insights that inform both GTM strategy and demand generation execution
• Identify funnel gaps and prioritize improvements in partnership with Demand Gen
• Bring a strong POV on where to invest, scale, or pull back

Senior Director, GTM Strategy, Marketing Operations

Customer Success Manager

• Develop and maintain strong relationships with key stakeholders within client organizations to ensure their success and satisfaction with SOCi solutions.
• Act as the lead point of contact for all strategic client matters, anticipate clients' needs, and work within the company to ensure deadlines for client deliverables are met.
• Plan and conduct regular check-in meetings to ensure client satisfaction and retention.
• Work collaboratively with sales, marketing, and product teams to streamline service delivery and ensure clients can maximize the value of SOCi products.
• Develop a deep understanding of our products and services to facilitate training sessions for clients on new tools and features.
• Monitor and analyze clients’ usage of our product and generate insights to enhance their user experience.
• Identify opportunities for growth within existing accounts and collaborate with sales teams to ensure growth attainment.
• Handle and resolve customer requests and issues promptly and effectively.
• Prepare and deliver quarterly and annual reviews to clients, showcasing their progress and aligning with their business goals.
• Advocate customer needs/issues cross-departmentally and program-manage customer concerns.

Strategic Customer Success Manager

Payroll

• Prepare and process regular and off-cycle payrolls for Canadian and U.S. employees, ensuring accuracy, completeness, and proper supporting documentation.
• Review payroll data, validate employee changes, and ensure compliance with company policies and statutory requirements.
• Manage day-to-day payroll administrative activities, including employee inquiries, mail, status changes, and payroll updates.
• Support payroll-related aspects of equity administration.
• Assist with U.S. tax registration processes as needed.
• Prepare and support Canadian payroll year-end activities and reporting requirements, including WCB reporting.
• Prepare and support U.S. payroll year-end activities and reporting requirements, including WCB reporting.
• Administer employee benefits programs for U.S. and Canadian employees, including medical, dental, insurance, HSA/FSA, retirement, and related plans.
• Enroll new hires in applicable benefit plans and process employee benefit changes in a timely manner.
• Manage benefit terminations, including COBRA administration.
• Coordinate and support U.S. benefits enrollment activities.
• Serve as a point of contact for employee benefits questions and day-to-day plan administration.
• Manage 401(k) and RRSP programs, including enrollments, payroll deductions, and quarterly employer matching.
• Perform 401(k) and RRSP reconciliations and ensure accurate remittance and reporting.
• Support the annual 401(k) audit by preparing documentation and responding to requests.
• Reconcile benefits invoices and collaborate closely with Accounting to investigate and resolve discrepancies.
• Prepare recurring and ad hoc payroll and benefits reports as required.
• Maintain accurate records and documentation for payroll, benefits, and audit purposes.
• Ensure payroll and benefits processes are administered in accordance with internal controls, company policy, and applicable regulations.
• Support internal and external audits by gathering required documentation, responding to requests, and assisting with follow-up items.
• Maintain confidentiality of employee payroll and benefits information at all times.
• Maintain and manage payroll and HR systems, including UKG and Blue Marble, and troubleshoot issues as they arise.
• Identify opportunities to improve payroll and benefits processes for efficiency, accuracy, and compliance.
• Develop, update, and maintain standard operating procedures for payroll and benefits processes.

Payroll and Benefits Specialist

Account Executive

• Leverage industry experience and relationships to retain and grow revenue within your Book of Business consisting of various different sized Property Management companies.
• Your network should consist of high-level Decision-Makers, Champions and day-day users/influencers within the Property Management Marketing teams.
• As much as 30% of your time will be focused on client retention and growth, while as much as 70% of your time will be spent prospecting net new logos.
• Meet or exceed your quarterly revenue and pipeline creation goals (3X minimum).
• Maintain the appropriate level of outbound activity, as defined by your leader, to ensure success and growth.
• Work closely with clients and prospects to understand their KPIs and ensure they are extracting maximum value from the SOCi platform.
• Collaborate with SDR, CS and other support teams to deliver superior service and resolve any issues.
• Using Clari and Salesforce, track and report on account performance, renewal forecasts, and sales pipeline.
• Provide weekly updates and forecasting, both in Clari and during weekly 1:1, to senior leadership on client and prospect accounts.
• Continuously stay abreast of new company technologies and services to maintain a competitive advantage

Field Marketing Manager

Field Marketing Manager

Sales Enablement Specialist

Sales Enablement Specialist

Senior Director, GTM Strategy, Marketing Operations

Strategic Customer Success Manager

Payroll and Benefits Specialist

Account Executive, Property