Partner Marketing Manager

SOCi, Inc.

Partner Marketing Manager at SOCi developing co-marketing campaigns and partner enablement materials for multi-location businesses. Leading partner marketing strategies using AI tools to drive engagement and pipeline.

Posted 7/11/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$65,000 - CA$92,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content
Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence
Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals
Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return
Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact
Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi
Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time
Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training
Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem
Use AI tools to draft, adapt, and localize partner marketing and enablement materials faster — turning multi-day asset builds into same-day turnarounds
Build and document a reusable library of AI workflows and prompts so the team produces on-brand, partner-ready assets consistently and at scale
Manage partner communications — newsletters, product and roadmap updates, and inputs to business reviews — to drive engagement and retention
Serve as a key connection point across Sales, Product Marketing, Demand Gen, and Brand, keeping partner priorities aligned and surfacing partner feedback to Product

Requirements

What you’ll need

3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs
Direct experience with partner/channel marketing or partner ecosystems
Strong ownership mindset — you take marketing programs from idea to launch and drive measurable results
Strong hands-on content skills — you can build a campaign, recut a deck, or adapt materials for a new audience, polished and on-brand
Genuinely AI-forward — you already use AI to produce and adapt content faster, and can build repeatable workflows others can follow
Comfortable owning a number — pipeline, ARR, or engagement targets — and reporting on it
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Desired Skills (but not required): Hands-on with interactive demo tools (Navattic, Reprise, Storylane); Hands-on with enablement/content platforms (Guru, Highspot, Seismic, Showpad); Familiarity with PRM / partner-ecosystem tools (Impartner, PartnerStack, Crossbeam, Allbound); Experience managing MDF or producing co-branded/white-labeled partner materials.

Benefits

Comp & perks

Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign ExecutionContent AdaptationPartner Marketing StrategyPipeline ManagementROI Tracking

Soft Skills

Ownership MindsetAdaptabilityCommunication