Soar With Us

Performance Marketing

• Execution of paid search campaigns across a diverse portfolio of D2C brands.
• Developing, managing and scaling Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen.
• Working closely with Growth Strategists, Creative Strategists and founders to drive profitable customer acquisition and unlock new growth opportunities.
• Conducting regular account audits and strategic reviews.
• Creating testing roadmaps focused on scaling performance and improving efficiency.
• Identifying opportunities to improve account structure, audience targeting, bidding strategies and budget allocation.
• Continuously optimizing campaigns using platform data, attribution insights and commercial performance indicators.
• Ensuring campaigns are aligned with agreed KPIs and growth objectives.
• Analyzing Google Ads, GA4, Shopify and attribution platform data to drive decision-making.
• Producing actionable insights and recommendations that influence client growth strategies.

Paid Search Media Buyer

• Execution of paid search campaigns across a diverse portfolio of D2C brands.
• Develop, manage and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen.
• Work closely with Growth Strategists, Creative Strategists and founders.
• Drive profitable customer acquisition and unlock new growth opportunities through search intent and demand capture.
• Conduct regular account audits and strategic reviews.

Paid Search Media Buyer – Google

• Execution of paid search campaigns across a diverse portfolio of D2C brands.
• Develop, manage and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen.
• Work closely with Growth Strategists, Creative Strategists and founders to drive profitable customer acquisition and unlock new growth opportunities through search intent and demand capture.
• Conduct regular account audits and strategic reviews.
• Continuously optimise campaigns using platform data, attribution insights and commercial performance indicators.
• Build structured experimentation frameworks across campaigns, audiences, creative assets and landing pages.

Creative Strategist

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.

Creative Strategist – Performance Creative

Growth Marketing

• Deliver profitable and sustainable growth for a portfolio of DTC e-commerce brands by leading commercial strategy, customer acquisition planning, creative direction, and performance marketing initiatives.
• Oversee paid social strategy across Meta and TikTok, ensuring activity remains aligned with wider commercial objectives and growth plans.
• Guide Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives that improve performance and efficiency.
• Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment.
• Champion best practices across media buying, testing methodologies, measurement frameworks, and performance analysis.
• Serve as the primary strategic contact for assigned clients, building trusted relationships with founders, leadership teams, and key stakeholders.
• Facilitate high-level strategic discussions that help clients make informed decisions around growth, investment, customer acquisition, and commercial priorities.
• Drive client retention and account expansion through exceptional strategic leadership and measurable commercial impact.

Performance and Growth Manager

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.
• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.
• Mentor and develop Creative Strategists, providing coaching, strategic guidance, and structured feedback.
• Build trusted relationships with founders, senior stakeholders, and client leadership teams.
• Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
• Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.

Paid Social Creative Strategist

• Deliver profitable and sustainable growth for a portfolio of DTC e-commerce brands by leading commercial strategy, customer acquisition planning, creative direction, and performance marketing initiatives.
• Manage paid social strategy across Meta and TikTok, guiding Senior Paid Social Managers on account strategy and performance improvements.
• Oversee account health, ensuring growth strategies evolve in response to changing market conditions.
• Develop comprehensive growth plans that extend beyond paid media, influencing creative strategy and pricing offers.
• Serve as the primary strategic contact for assigned clients, building trusted relationships and facilitating strategic discussions.
• Act as a leader within the Growth team, mentoring team members and contributing to agency initiatives for performance improvement.

Growth Executive

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
• Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.

Senior Paid Social Manager

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results.
• Be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands.
• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Proactively implement optimisation strategies based on data.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks.
• Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets.
• Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights.
• Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving.
• Collaborate closely with team members to ensure account strategies are executed effectively.

Paid Social Manager

Chief Marketing Officer

• Drive personal brand content marketing activity for the leadership team across YouTube, LinkedIn, TikTok & Meta.
• Work closely with marketing team, founders and production team to plan, package, distribute and optimise content.
• Identify content opportunities, audience interests and high-performing content formats.
• Collaborate with editors and designers to create compelling content and effective thumbnails.
• Support YouTube optimisation including titles, descriptions and channel management.
• Monitor content performance and identify improvement opportunities.
• Develop a strong understanding of the DTC and eCommerce landscape.

Paid Search Media Buyer

Paid Search Media Buyer – Google

Paid Search Media Buyer – Google

Creative Strategist – Performance Creative

Performance and Growth Manager

Paid Social Creative Strategist

Growth Executive

Senior Paid Social Manager

Paid Social Manager

Content Marketing Executive – YouTube, Social