Data Analyst

• Leading, managing and developing a team of Data Scientists, setting priorities and raising the bar on delivery quality
• Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
• Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG, showing how advanced analytics unlocks growth and competitive advantage
• Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis
• Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
• Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value

SMG

Analytics Manager