SmartBuyGlasses Optical Group

Account Manager

• Own the commercial outcome of PR and Partnerships
• Lead a team of two: a PR and Copy Specialist and a Content Specialist
• Get the fundamentals right first
• Partner with merchandising on house-brand collections
• Run our Brand Ambassador programme
• Build a diversified earned media footprint
• Drive partnerships: sports RX, smart eyewear, community sports teams, etc.
• Make SmartBuyGlasses a name people encounter
• Work hand in hand with our Social and Influencer lead
• Set editorial direction for brand content

Public Relations Manager

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

Social Media Manager

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Social Media, Influencer Marketing Specialist

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative.
• Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative.
• Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly. Understand the effectiveness of strategy and creative.
• Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.