SmartBuyGlasses Optical Group

Public Relations

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications
• Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
• Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
• Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions
• Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
• Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
• Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
• Help run the editorial calendar: briefs, review loops, speed to publish
• Track coverage and report what’s working, clearly and without fluff
• Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

Public Relations Executive

• Pitch journalists and land media coverage in fashion, lifestyle, and business publications
• Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
• Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
• Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
• Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
• Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
• Help run the editorial calendar: briefs, review loops, speed to publish
• Track coverage and report what’s working, clearly and without fluff
• Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

Account Manager

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

Public Relations Manager

SEO Marketing

• Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking
• Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams
• Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ)
• Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency
• Sitemap, canonical, robots.txt, and indexation hygiene across all market versions
• Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking)
• Redirect mapping and post-launch QA for migrations and category changes
• Daily Search Console monitoring, surfacing crawl errors, indexation drops, and ranking issues
• Localisation QA on SEO elements across translations
• Light keyword research and content briefing support where required

Technical SEO Specialist – Freelance

Technical SEO Specialist, Freelance

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets.
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions.
• Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages.
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
• Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting.