Public Relations Executive

SmartBuyGlasses Optical Group

PR Executive to enhance SmartBuyGlasses brand recognition through media relations and partnerships. Driving campaigns and collaborations in fashion, lifestyle, and community contexts while aligning with company values.

Posted 5/24/2026full-timeRemote • 🇵🇹 PortugalMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Pitch journalists and land media coverage in fashion, lifestyle, and business publications
Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions
Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
Help run the editorial calendar: briefs, review loops, speed to publish
Track coverage and report what’s working, clearly and without fluff
Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

Requirements

What you’ll need

3+ years hands-on experience in PR, Brand, or Partnerships
Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset
Experience placing media coverage in fashion, lifestyle, or business publications
Some experience with collabs, brand partnerships, or influencer and ambassador work
Commercial awareness
Excellent written and verbal English communication
Comfortable working alongside merchandising, influencer, creative, and SEO teams
Self-starter with a bias for action
High attention to detail and a proactive attitude
A passion for learning and improving continuously

Benefits

Comp & perks

Competitive base + monthly performance bonus
Fast-track career growth
Exposure to founders & C-level
Work from anywhere: WFH or hybrid
Real career acceleration
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media coveragepress releasesbrand storytellingcontent hygienepartnershipsinfluencer outreacheditorial calendar managementcoverage trackingreportingexperimentation

Soft Skills

communicationcollaborationattention to detailproactive attitudeself-startergrowth mindsetcommercial awarenesspassion for learningentrepreneurial spiritcaring