Public Relations Executive

SmartBuyGlasses Optical Group

Public Relations Executive focused on building SmartBuyGlasses brand awareness through media coverage and partnerships. Collaborating with cross-functional teams to drive strategic PR initiatives and engage with influencers.

Posted 5/24/2026full-timeRemote • 🇮🇹 ItalyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Pitch journalists and land media coverage in fashion, lifestyle, and business publications
Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
Help run the editorial calendar: briefs, review loops, speed to publish
Track coverage and report what’s working, clearly and without fluff
Run disciplined experiments on formats and hooks. Kill what doesn’t work fast

Requirements

What you’ll need

3+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
Experience placing media coverage in fashion, lifestyle, or business publications
Some experience with collabs, brand partnerships, or influencer and ambassador work
Commercial awareness — you think in branded demand and real outcomes, not impressions or EMV
Excellent written and verbal English communication
Comfortable working alongside merchandising, influencer, creative, and SEO teams
Self-starter with a bias for action. Organised, reliable, ships on time
High attention to detail and a proactive attitude
A passion for learning and improving continuously

Benefits

Comp & perks

Competitive base + monthly performance bonus + fast-track career growth
Exposure to founders & C-level
Global international team, strong company values and culture
Work from anywhere: WFH or hybrid — your choice
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
Fast decisions and shipping culture. Days, not quarters.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media coveragepress releasesbrand storytellingcontent hygieneeditorial calendar managementinfluencer outreachpartnership managementcommercial outcomescollaborationsreporting

Soft Skills

communicationgrowth mindsetself-starterorganisedreliableattention to detailproactive attitudecollaborativepassionateentrepreneurial