Public Relations Manager

SmartBuyGlasses Optical Group

PR Manager responsible for brand visibility and partnerships at SmartBuyGlasses. Leading a team and executing hands-on PR strategies to elevate brand presence.

Posted 5/19/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
Translate results into clear commercial insights — no fluff reporting

Requirements

What you’ll need

5+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
Experience placing media coverage in fashion, lifestyle, or business publications
Comfortable working with merchandising and product teams on branded collaborations and collections
Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV
Experience integrating PR with influencer and social to drive brand awareness
Experience managing a small in-house team or wanting to step up to it
Excellent written and verbal English communication
You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side
Self-starter with a bias for action
A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics
High attention to detail and a proactive, self-starting attitude
Problem-solving ability and creativity in a fast-paced environment
A passion for learning and improving continuously

Benefits

Comp & perks

Competitive base + monthly performance bonus + fast-track career growth
Exposure to founders & C-level
Work from anywhere: WFH or hybrid — your choice
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
Fast decisions and shipping culture. Days, not quarters.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PRbrand partnershipsmedia coveragecontent strategyeditorial directioncommercial acumenSEOinfluencer marketingcollaborationsdata analysis

Soft Skills

leadershipcommunicationcollaborationstrategic mindsetproblem-solvingcreativityattention to detailself-startergrowth mindsetproactive attitude