Social Media, Influencer Marketing Specialist

SmartBuyGlasses Optical Group

Social Media & Influencer Marketing Specialist at SmartBuyGlasses managing organic social channels and influencer partnerships. Crafting effective marketing strategies and overseeing creative content production.

Posted 5/19/2026full-timeRemote • 🇧🇬 BulgariaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
Manage content creation, curation and copywriting for daily posts.
Apply basic design skills through Adobe and/or Canva.
Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
Manage any outsourced help with channel management.
Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
Monitor performance analytics and competitive benchmarking regularly.
Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
Brainstorm new, creative approaches to influencer campaigns.
Create impactful influencer campaigns.
Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Requirements

What you’ll need

3+ years hands-on experience in social media and influencer marketing at a consumer, fashion, lifestyle, or e-commerce brand
Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
Growth mindset. You ship daily, test fast, kill what doesn’t work, and don’t wait for permission
Proven track record growing branded social channels at scale (named examples, specific outcomes)
Knowledge of current influencer rates, contract norms, and FTC/ASA disclosure rules
Solid understanding of social and content performance metrics (and what’s vanity vs commercial)
Strong written and verbal English. Creative copy instinct
Experience with Canva, Adobe, CapCut or basic video editing tools
Storyteller by nature. You think in hooks, formats, and emotional triggers
Collaborative but able to ship independently in a fast-paced, deadline-driven environment

Benefits

Comp & perks

Exposure to founders & C-level.
Global international team, strong company values and culture
Work from anywhere: WFH or hybrid, your choice
Travel across Europe for influencer events, brand booths, and photoshoots alongside our senior team.
Real career acceleration: we want to mentor ambitious people and fast-track their growth
Monthly bonuses tied to performance and commercial wins
Flexible holidays and autonomy over your time
A free pair of designer eyewear of your choice for every anniversary date

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketinginfluencer marketingcontent creationcopywritingdata analysisperformance analyticscommunity engagementcampaign managementcontent calendar managementbasic design skills

Soft Skills

collaborationcreativitycommunicationgrowth mindsetindependencestrategic thinkingproblem-solvingstorytellingadaptabilityleadership