SmartBug Media

Account Strategist, Senior Living

SmartBug Media

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $80,000 - $95,000 per year

Job Level

Senior

About the role

  • Report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry.
  • Work with client executives to define goals and develop strategies that will achieve them.
  • Translate customer goals and needs into strategic plans that span the customer lifecycle and hand plans to specialty strategist teams for implementation.
  • Monitor performance and client health; be the face of SmartBug and primary client point of contact.
  • Build and maintain strong relationships with clients; interact with C-Suite executives.
  • Lead discovery and onboarding for new clients; understand client goals, objectives and challenges.
  • Create top-level strategies and drive strategy with clients while partnering with specialty teams for execution.
  • Address client feedback and concerns promptly and ensure clients view SmartBug as an indispensable partner.
  • Deliver consistent, world-class quality across marketing, sales, customer success, and operations strategies.
  • Identify opportunities to expand retainer scope; provide scoping, quotes and strategic direction for implementation.
  • Develop demand generation, sales and CRM, and customer success strategies including lead nurturing, inbound marketing, account-based marketing, paid media, and HubSpot features.
  • Work with technologists to optimize clients’ HubSpot instances and with creatives to support sales processes.
  • Regularly assess and report on impact and ROI; provide monthly reports, quarterly business reviews, and strategic recommendations.
  • Directly manage and develop 1-2 account specialists and lead cross-functional teams of digital strategy professionals.
  • Monitor and manage campaign budgets and scope; track and meet effective billing rate (EBR) goals and ensure quality delivery.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of experience in digital strategy.
  • Minimum of 5 years of experience in the Senior Living industry.
  • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem and CMS.
  • Proven experience with WelcomeHome CRM.
  • Proven ability to lead and direct a team of professionals working on client accounts.
  • Experience in setting and achieving annual and quarterly goals for clients.
  • Demonstrated ability to build and maintain a positive and productive team spirit.
  • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
  • Strong interpersonal skills and the ability to inspire and motivate a team.
  • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
  • Exceptional communication and presentation skills.
  • High level of organization, attention to detail, and the ability to manage multiple priorities.
  • Strong problem-solving capabilities and the ability to navigate complex challenges.
  • High level of integrity, work ethic, and professionalism.
  • Passion for client success and a commitment to delivering outstanding results
  • Experience working remotely in similar roles is strongly preferred.
  • HubSpot essential certifications.
Benefits
  • Annual Salary between $80,000 - $95,000 DOE
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • Winter Closure from December 25th - January 1st 2026
  • 4-week paid sabbatical every 5 years of employment
  • Monthly remote work allowance
  • 401(k) with employer matching
  • Flexible spending plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Training budget
  • The flexibility of working remotely
  • MacBook Air issued to you at time of hire

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital strategydemand generationsales strategyCRM strategylead nurturinginbound marketingaccount-based marketingpaid mediaclient onboardingperformance monitoring
Soft skills
interpersonal skillsteam leadershipclient relationship managementcommunication skillsproblem-solvingorganizational skillsattention to detailfeedback deliverymotivationintegrity
Certifications
HubSpot essential certifications
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