SmartBug Media

Account Executive

• Develop and execute engagement strategy to build relationships across SMB, Mid-Market and Corporate Sales segments within HubSpot.
• Conduct regular account mapping sessions with HubSpot to analyze prospect lists, identify overlapping target accounts, and coordinate joint outreach strategies.
• Analyze data to identify opportunities where our specialties align with HubSpot goals.
• Present pipeline forecasts and channel health reports clearly to both internal leadership and external Partner Development Manager (PDM).
• Represent agency at INBOUND and other partner events.
• Serve as the primary point of contact for a portfolio of HubSpot Growth Specialists, building strong, trusting "co-selling" relationships.
• Prioritize immediate responsiveness to “Partner Assisted” leads, recognizing that speed-to-lead is critical for maintaining trust and momentum with referring HubSpot representatives.
• Function as a strategic partner on sales calls, bridging the gap between technical requirements and business value.
• Position the agency’s core competencies and specialized solutions within the HubSpot sales organization, ensuring all reps clearly understand the agency's ideal client profile and competitive differentiators.
• Navigate and resolve conflicts with professionalism, ensuring the long-term partnership remains prioritized.
• Drive full-cycle revenue generation against a personal goal of $1M+, managing the sales process from partner introduction through scoping, negotiation and contract execution.
• Uphold rigorous pipeline hygiene and data integrity within HubSpot, applying strict qualification criteria to validate opportunities and ensure accurate forecasts.
• Demonstrate a commitment to continual learning regarding the HubSpot platform, staying ahead of product updates to remain a valuable resource to partners.
• Inspire confidence during the sales process by demonstrating HubSpot acumen and industry expertise.

Channel Sales Executive

Performance Marketing

• Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
• Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
• Supervise several direct reports, actively pursuing their growth and learning opportunities.
• Collaborate with Directors/Senior Directors to retain and grow franchise network revenue by guiding their team.
• Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
• Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
• Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
• Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
• Lead client relationships, proactively identifying and communicating account issues and growth opportunities.

Associate Director, Paid Media

Account Manager

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
• Build strong, trust-based relationships with clients to support retention and upsell opportunities.
• Lead client meetings, communicating insights, results, and recommendations clearly.
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
• Provide guidance, mentorship, or training to less experienced team members.
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
• May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
• In some cases, provide execution support to Leads on more complex accounts.
• Independently manage the execution alongside client management for smaller clients.
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.

Account Strategist

• Primary Relationship Lead: Serve as the main point of contact for all client communication, ensuring a high-touch, concierge-level experience.**• Executive Presence: Build and maintain strong relationships with client stakeholders and C-suite executives, moving beyond a vendor relationship to become a trusted advisor.**• Feedback Mastery: Proactively solicit client feedback, conduct NPS/satisfaction check-ins, and identify potential friction points before they impact the relationship.**• Strategic Alignment: Work closely with strategy team members to ensure the client understands how our strategic roadmap aligns with their business objectives.**• Retention Ownership: Directly responsible for client happiness and account retention, ensuring that every client in your portfolio is a potential reference.**• Client Advocacy: Act as the “Voice of the Client” within SmartBug, ensuring their needs and concerns are prioritized by the delivery teams.**• Conflict Resolution: Lead high-level conversations around client concerns or pivots in business direction, maintaining poise and professional integrity.**• Commercial Oversight: Monitor the financial health of the account, ensuring the partnership remains profitable and within the intended commercial scope.**• Organic Growth: Identify opportunities for account expansion and partner with Sales and Strategy to propose additional services that drive further value for the client.**• Brand Advocacy: Drive the collection of client reviews, case studies, and awards to celebrate the success of the partnership.