SmartBug Media

Performance Marketing

• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages.
• Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs.
• Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement.
• Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly.
• Serve as the primary point of contact for all client communication on assigned accounts.
• Lead strategic client calls, providing both technical and high-level business recommendations.
• Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner.
• Deliver performance updates, QBRs, and optimization plans to ensure retention and growth.
• Present upsell opportunities and work with Group Leads or Directors on contract expansions.
• Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality.
• Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals.
• Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches.
• Contribute to internal education by sharing case studies, best practices, or new platform updates.

Senior Strategist, Paid Media

Backend Engineer

• Design and implement robust APIs, microservices, and backend logic to support integrations between HubSpot and other platforms.
• Build secure and scalable architectures for handling high-volume data syncs.
• Manage database structures, schema design, and server-side logic for data storage and retrieval.
• Ensure maintainability through modular and reusable code design.
• Develop efficient data pipelines and synchronization processes.
• Troubleshoot and resolve performance bottlenecks in queries or integrations.
• Implement caching, queuing, and load balancing strategies for optimized system performance.
• Ensure data accuracy, consistency, and security across all systems.
• Partner with project managers and strategists to translate business logic into technical solutions.
• Participate in sprint planning, code reviews, and technical documentation.
• Help define backend development standards and best practices.
• Implement and maintain secure authentication, authorization, and encryption practices.
• Conduct code reviews, testing, and QA for backend systems.
• Maintain uptime, scalability, and disaster recovery plans for critical integrations.
• Identify opportunities to improve performance, reduce technical debt, and enhance developer workflows.
• Research and implement tools that improve automation, CI/CD pipelines, and code deployment.
• Contribute to internal libraries or reusable integration frameworks.

Back-End Developer

SEO Marketing

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
• Conduct SEO audits of client website performance
• Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.
• Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.
• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
• Diagnose and resolve organic traffic and SEO issues
• Set up proper performance tracking on-site domains
• Implement Google Search Console and Google Analytics
• Inform client services and web team of algorithm updates and SEO news
• Advise on best practices around domain, sub-domains, and site architecture
• Provide expertise as needed for complex SEO problems/opportunities
• Other responsibilities as assigned.

SEO/AEO Strategist

Solutions Engineer

• Technical Discovery - Lead technical discovery with client engineering/product teams to map complex business requirements to a multi-system solution (e.g., HubSpot + Client Platform).
• Designing AI Solutions - Architect the complete solution, including data models, integration patterns, API usage, and system-level logic.
• Technical Authority - Serve as the primary technical authority for our most advanced clients, building "engineer-to-engineer" credibility and owning the technical strategy.
• Manage the technical pod - Oversee the technical pod (Developer & AI Engineer) to ensure the built solution perfectly matches the architectural design and business goals.
• Leadership - Develop an inclusive, high-performing HubSpot AI Delivery Team through collaboration and mentorship. Champion a continuous learning culture, set clear performance standards, ensure defined accountability, and effectively guide the team through changes.
• Innovation Lab Partner - Partner with the Innovation Lab to productize new, advanced solutions and create repeatable frameworks.

Principal Solutions Architect – AI, Integrations

Software Engineer

• Translates design into code - Translates architectural designs from the Solutions Architect into functional, production-grade code.
• HubSpot building and maintenance - Builds and maintains custom HubSpot-coded actions
• API authority - Develops, tests, and manages complex, bi-directional API integrations between HubSpot and client systems.
• Data savant - Handles complex data mapping, transformation, and migration for large-scale projects.
• Implementation owner - Work in an agile way with the Solutions Architect; raise flags, debug complex issues, and own the code-level implementation.

Technical Developer – HubSpot, Integrations

• Client POC Builder - Designs, builds, and deploys AI-powered proof-of-concepts (POCs) for clients (e.g., custom "guided selling" models, AISDR prototypes, call transcript analyzers, etc.)
• Third-Party Integration - Integrates third-party LLMs (OpenAI, Anthropic, etc.) and AI models directly into client workflows
• AI Authority - Partners with the Solutions Architect on the AI-specific components of the client's technical roadmap
• In-house Subject Mater Expert - Serves as the internal Subject Matter Expert on the applied use of AI in sales and marketing technology
• AI Asset Developer - Develops internal tools for the Innovation Lab, turning AI concepts into tangible assets

AI Solutions Engineer

Business Development Rep

• Prospecting sales expertiseDevelops, cultivates, and nurtures self-generated leads to strengthen outbound activity using a combination of outreach tools and systems including phone, email, social media, and CRM
• Manage the top of the sales funnel, to qualify prospects Close new qualified opportunities consistently at or above quota levelHave the desire and commitment to do what it takes to be successful in sales
• Can effectively communicate with internal teams while being remote and working autonomouslyHave exceptional consultative selling and closing skills
• Effectively manage self-sourced leads in pipeline using tools like LinkedIn Navigator, Zoominfo, and ApolloBuilding partnership relationships with HubSpot and other channel partnersWorking on a team to drive a fun and competitive environment
• Demonstrate top-tier organizational skills and a repeatable sales processAre Top Producers in their current roleHave a sharp focus on their goals and a belief that their daily, weekly and monthly activities will help achieve them
• Qualifying and identifying target audiences through research and data
• Building lists of potential leads using various tools such as LinkedIn Sales Navigator, HubSpot & Apollo
• Segment target markets based on industry, company size, pain points, and stakeholders.
• Multi-channel outreach: Using phone calls, email campaigns, LinkedIn messaging, and social media outreach to initiate conversations
• Crafting personalized and compelling messages/concepts designed to catch the prospect’s attention
• Following up consistently and persistently, but with tact, balancing persistence and respect for the prospect’s time
• Conduct outreach to determine if the lead fits the company's Ideal Customer Profile (ICP). Asking qualifying questions during discovery calls or email threads to identify business goals, challenges, and marketing needs.
• Building trust by showcasing empathy and maintaining transparent communication with prospects.
• Be honest.
• Delivering value by sharing relevant content, insights, or follow-up materials from your marketing company (case studies, blog posts, success stories, use AI to create it, be creative)
• Once a lead is qualified, pass them efficiently to the Account Executive or Sales Rep for deep-dive presentations or product demos.

Business Development Representative

General Counsel

• Provide expert legal advice and counsel to Human Resources and management on a wide range of employment matters, including hiring, termination, disciplinary actions, wage and hour compliance (e.g., FLSA), leaves of absence (e.g., FMLA), anti-discrimination laws, and workplace investigations.
• Advise on creation and updates to employment-related documents, such as offer letters, employment agreements, confidentiality agreements, employee handbooks, and policies.
• Manage and respond to employment-related claims, demands, and litigation, including collaborating with external counsel as needed.
• Own corporate governance efforts, maintaining training programs and policies related to legal and compliance areas (Anti-Harassment, HIPPA, etc.).
• Stay current on evolving federal, state, and local labor and employment laws.
• Draft, review, negotiate, and finalize a variety of commercial agreements, including vendor contracts, sales contracts, service agreements, non-disclosure agreements (NDAs), freelance agreements, and licensing agreements.
• Advise on internal corporate matters, including the formation, dissolution, and management of corporate entities (subsidiaries, acquisitions, etc.).
• Support the development and implementation of internal corporate policies and procedures.

Sole In-House Counsel

Marketing

• The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them.
• You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle, while closely monitoring performance and client health.
• Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives.
• Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges.
• Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client.
• Act as the main point of contact and the face of SmartBug for your clients.
• Address client feedback and concerns promptly.
• Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success.
• Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective.
• Develop value-based goals for our clients across the customer lifecycle.
• Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North Star.

Marketing Strategist

Account Manager

• Develop and execute account growth strategies, including identifying new business opportunities and pursuing upsell and cross-sell activities (outreach);
• Understand each client's broader business objectives and align our web development services to support their strategic goals;
• Serve as the primary point of contact for clients and build and maintain strong client relationships;
• Participate in the pitch process and prepare proposals for clients in collaboration with the business development team;
• Contribute to the analysis and preparation of responses to public tenders and invited requests for proposals (RFPs);
• Follow up on client payments according to contractual agreements;
• Actively participate in project review meetings to drive the evolution of our standards and ways of working, with a focus on efficiency;
• Conduct client satisfaction follow-ups;
• Stay informed of industry trends, digital technologies, and competitive landscapes to inform strategic decisions and recommendations;
• Provide high-level project status updates and ensure projects are delivered on time and within budget;
• Promote client retention by ensuring an exceptional customer experience.

Account Director – Account Manager

Customer Success Manager

• Lead large-scale HubSpot implementation projects for clients, ensuring alignment with strategic and tactical business goals.
• Address client feedback and concerns promptly.
• Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference.
• Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations).
• Have a strong understanding of strategic opportunities to expand project scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and direction for implementation.
• Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective.
• Translate client and internal strategies into comprehensive HubSpot solutions that support marketing, sales, customer success, and operational workflows.
• Provide intermediate to advanced configuration of HubSpot Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and HubSpot AI.
• Ability to understand and map business processes.
• Develop and generate comprehensive HubSpot reports to track and communicate client goal progress as it relates to their HubSpot instance.
• Understanding of various tech stacks and how to integrate with HubSpot.
• Ensure HubSpot configuration meets client meets—demonstrating ROI for your clients should be your North Star.
• Ensure accurate and clean data within HubSpot by implementing data governance best practices.
• Provide training to the client and internal team on how to use their customized HubSpot instance effectively.
• Offer ongoing support and troubleshooting assistance for clients.
• Guide and mentor CRM Specialists and support Marketing Strategists on complex projects.
• Collaborate cross-functionally to align CRM solutions with broader business objectives.
• Monitor and manage project budgets and scope.
• Track and meet effective billing rate (EBR) goals.

CRM Strategist

• Report to the Senior Director of Account Strategy and act as the strategic account lead, primarily focused on the senior living industry.
• Work with client executives to define goals and develop strategies that will achieve them.
• Translate customer goals and needs into strategic plans that span the customer lifecycle and hand plans to specialty strategist teams for implementation.
• Monitor performance and client health; be the face of SmartBug and primary client point of contact.
• Build and maintain strong relationships with clients; interact with C-Suite executives.
• Lead discovery and onboarding for new clients; understand client goals, objectives and challenges.
• Create top-level strategies and drive strategy with clients while partnering with specialty teams for execution.
• Address client feedback and concerns promptly and ensure clients view SmartBug as an indispensable partner.
• Deliver consistent, world-class quality across marketing, sales, customer success, and operations strategies.
• Identify opportunities to expand retainer scope; provide scoping, quotes and strategic direction for implementation.
• Develop demand generation, sales and CRM, and customer success strategies including lead nurturing, inbound marketing, account-based marketing, paid media, and HubSpot features.
• Work with technologists to optimize clients’ HubSpot instances and with creatives to support sales processes.
• Regularly assess and report on impact and ROI; provide monthly reports, quarterly business reviews, and strategic recommendations.
• Directly manage and develop 1-2 account specialists and lead cross-functional teams of digital strategy professionals.
• Monitor and manage campaign budgets and scope; track and meet effective billing rate (EBR) goals and ensure quality delivery.

Account Strategist, Senior Living

Project Manager

• Act as the primary point of contact and project owner for clients and internal teams
• Oversee and manage project execution throughout the entire project lifecycle (from discovery to close)
• Track and manage project budget and schedule, proactively addressing variances
• Lead project discovery and deliverable review calls with clients and stakeholders
• Identify, track, and manage project action items, issues, and risks
• Participate in project reviews and contribute to the continuous improvement of work methods
• Ensure that client goals and requests are aligned with the contractual scope of work
• Provide clear and frequent communication with the client regarding project status, scope, and any additional requests
• Proactively manage client expectations and offer timely change orders for out-of-scope requests
• Maintain high customer satisfaction rates and build strong client relationships
• Serve as an expert advisor to clients and provide day-to-day support to the project team
• Coordinate activities across various teams, including creative, development, SEO, and quality assurance
• Provide detailed feedback to internal resources to ensure a high-quality delivery
• Keep the team motivated and ensure efficient, proactive day-to-day production