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Associate Director, Paid Media
SmartBug MediaAssociate Director overseeing client relationships and guiding paid media strategy for franchise brands at Point Success. Requires extensive experience in paid media management and client-facing roles.
About the role
Key responsibilities & impact- Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
- Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
- Supervise several direct reports, actively pursuing their growth and learning opportunities.
- Collaborate with Directors/Senior Directors to retain and grow franchise network revenue by guiding their team.
- Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
- Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
- Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
- Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
- Lead client relationships, proactively identifying and communicating account issues and growth opportunities.
Requirements
What you’ll need- 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
- 2+ years of client-facing experience, preferably in an agency setting.
- 1+ year of direct people management experience.
- Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
- Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
- Deep understanding of B2B and/or B2C marketing funnel strategies.
- Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
- Google Ads certifications and other relevant paid media platform certifications.
- Bachelor’s degree in marketing, business, or a related field preferred.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account SmartBug Media Website LinkedIn All Job Openings 51 - 200 employees Founded 2013 🤝 B2B ☁️ SaaS B2B
- SaaS
- Marketing SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth. Associate Director, Paid Media 🔥 1 hour ago 🇺🇸 United States – Remote 💵 $110k - $120k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
- Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
- Supervise several direct reports, actively pursuing their growth and learning opportunities.
- Collaborate with Directors/Senior Directors to retain and grow franchise network revenue by guiding their team.
- Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
- Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
- Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
- Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
- Lead client relationships, proactively identifying and communicating account issues and growth opportunities. 🎯 Requirements
- 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
- 2+ years of client-facing experience, preferably in an agency setting.
- 1+ year of direct people management experience.
- Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
- Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
- Deep understanding of B2B and/or B2C marketing funnel strategies.
- Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
- Google Ads certifications and other relevant paid media platform certifications.
- Bachelor’s degree in marketing, business, or a related field preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Associate Director, Art Direction – Performance Marketing 🔥 8 hours ago DEPT® 1001 - 5000 🤖 Artificial Intelligence 📱 Media 🏢 Enterprise Website LinkedIn All Job Openings Associate Director, Art Direction overseeing visual evolution for global marketing campaigns at DEPT®. Leading a team and ensuring world-class design quality. 🇺🇸 United States – Remote 💵 $122.7k - $180k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing Senior Demand Generation Manager, Commercial & Mid-Market 🔥 11 hours ago CloudBees 501 - 1000 🤝 B2B Website LinkedIn All Job Openings Senior Demand Generation Manager leading demand generation strategies for CloudBees in North America. Focusing on integrated campaigns to drive revenue growth through effective marketing. 🇺🇸 United States – Remote 💵 $130k - $150k / year 💰 $95M Debt Financing on 2021-12 ⏰ Full Time 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Enterprise Demand Generation Manager 🕒 Yesterday Cresta 51 - 200 ☁️ SaaS 🤖 Artificial Intelligence 🏢 Enterprise Website LinkedIn All Job Openings Demand Generation Manager focused on enterprise marketing to drive and nurture quality leads with data-driven strategies. Cresta leverages AI to enhance customer experiences for leading companies. 🇺🇸 United States – Remote 💵 $120k - $165k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Paid Social Specialist 🕒 Yesterday Milan Laser Hair Removal 1001 - 5000 💄 Beauty 🧘 Wellness ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Paid Social Specialist driving client acquisition and revenue growth through paid social marketing at Milan Laser Hair Removal. Collaborating with cross-functional teams to improve campaign effectiveness and maximize ROI. 🇺🇸 United States – Remote 💰 Venture Round on 2023-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Media Specialist 🕒 Yesterday The Digital Ring 11 - 50 Website LinkedIn All Job Openings Paid Media Specialist managing paid search and social campaigns for The Digital Ring clients. Collaborating effectively with internal teams and clients to drive business growth through digital marketing. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
paid media managementGoogle AdsFacebook AdsInstagram Adsclient account strategyB2B marketing funnel strategiesB2C marketing funnel strategiespeople managementperformance metrics analysisstrategic guidance
Soft Skills
relationship managementteam leadershipcollaborationcommunicationstrategic thinkingproblem-solvinggrowth mindsetcoachingdelegationcross-functional teamwork
Certifications
Google Ads certificationpaid media platform certifications