Director, Global Field Marketing
Skillsoft
Salary
💰 $195,000 - $210,000 per year
Job Level
Senior
About the role
- Own the Velocity Growth roadmap with a focus on learner-to-enterprise conversion, career lifecycle engagement, and platform-led growth.
- Lead lifecycle marketing strategy across acquisition, onboarding, engagement, and reactivation, designing journeys that support both individual career growth and enterprise influence.
- Guide paid media and cross-channel strategy in partnership with internal execution leads, ensuring alignment with learner activation and enterprise pipeline goals.
- Architect and execute full-funnel strategies that drive learner acquisition, engagement, and monetization.
- Activate product-led growth loops (referrals, certifications, community) to drive organic velocity and learner advocacy.
- Develop attribution frameworks that capture both direct learner revenue and enterprise influence, leveraging AI-powered signal intelligence.
- Operationalize learner engagement signals to inform enterprise account targeting and prioritization in partnership with Sales and Enterprise Growth.
- Launch and scale “career growth destination” campaigns that position Skillsoft and Codecademy as career growth destinations.
- Build and mentor a high-performing team of campaign managers and growth marketers, fostering a culture of experimentation, accountability, and velocity.
Requirements
- Website LinkedIn All Job Openings Skillsoft is a company that provides enterprise learning solutions designed to rapidly develop employee skills and close skill gaps. The company offers various customized learning programs, including leadership and business skills, technology skills, compliance and ethics, and AI skills. Skillsoft's learning platforms, such as Codecademy for Enterprise and Skillsoft Percipio, enable organizations to transform their workforces through mentorship, coaching, and instructor-led training. With a focus on integrating learning options into organizational frameworks and supporting workforce development with assessments and reports, Skillsoft aims to prepare teams for the evolving demands of the digital era. More than 12,000 organizations trust Skillsoft for their employee learning and development needs. Elearning
- Training
- Learning Solutions
- Courseware
- Learning Management System (LMS) 1001 - 5000 employees Founded 1998 📚 Education 🏢 Enterprise ☁️ SaaS
