Demand Generation Specialist – Industrial B2B/SaaS
FINDIQ
Paid Media Specialist
Skillsoft
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage and optimize Meta (Facebook, Instagram) and LinkedIn ad campaigns, including creative testing, budget allocation, audience targeting, and performance analysis.
- Execute hands-on experimentation and A/B testing to improve efficiency, drive revenue, and meet KPIs.
- Collaborate with Meta, Google, and Reddit reps on new features, beta programs, and incentives.
- Act as primary contact for agency media management on Google Demand Gen, YouTube, and Reddit; oversee strategy, ensure alignment with business goals, and hold partners accountable to SLAs, performance, and cost efficiency.
- Review, approve, and report on agency media strategy, execution, and analysis for accuracy and strategic alignment.
- Collaborate within the Digital Performance & Optimization team to explore and pilot AI-driven media workflows.
- Contribute to the development of automation frameworks that reduce manual overhead and increase optimization velocity.
- Help define the role of the “AI Media Buyer” within Skillsoft’s evolving growth marketing model.
- Monitor channel performance and communicate key drivers, learnings, and recommendations in meetings.
- Provide actionable insights to improve ROI and achieve performance targets.
- Maintain weekly reporting cadences and contribute to monthly/quarterly business reviews.
- Work closely with the Growth Marketing team to align paid media efforts with broader demand generation and ABM (Account-Based Marketing) strategies.
- Partner with internal teams to ensure data integrity, messaging alignment, and consistent ad creative production.
- Coordinate with Brand and Creative teams to ensure messaging consistency and creative effectiveness.
- Partner with Marketing Ops to ensure tracking integrity and lead flow accuracy.
Requirements
- Website LinkedIn All Job Openings Elearning
- Training
- Learning Solutions
- Courseware
- Learning Management System (LMS) Skillsoft is a company that provides enterprise learning solutions designed to rapidly develop employee skills and close skill gaps. The company offers various customized learning programs, including leadership and business skills, technology skills, compliance and ethics, and AI skills. Skillsoft's learning platforms, such as Codecademy for Enterprise and Skillsoft Percipio, enable organizations to transform their workforces through mentorship, coaching, and instructor-led training. With a focus on integrating learning options into organizational frameworks and supporting workforce development with assessments and reports, Skillsoft aims to prepare teams for the evolving demands of the digital era. More than 12,000 organizations trust Skillsoft for their employee learning and development needs. 1001 - 5000 employees Founded 1998 📚 Education 🏢 Enterprise ☁️ SaaS
Benefits
- medical
- dental
- vision
- paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingbudget allocationaudience targetingperformance analysisautomation frameworksdigital marketingmedia strategyROI improvementKPI managementdata integrity
Soft skills
collaborationcommunicationstrategic alignmentaccountabilityinsight generationproblem-solvingleadershipcreativityadaptabilityteamwork
