Demand Generation Marketing Manager
Canopy Connect
VP, Demand Generation
UpGuard
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $250,000 - $325,000 per year
Job Level
Lead
About the role
- Build and execute the global demand generation strategy aligned to our revenue targets and GTM priorities.
- Lead a set of teams spanning digital marketing, campaigns, lifecycle, SDR/BDR, and marketing ops.
- Oversee integrated campaigns and account-based plays across regions and products.
- Drive lifecycle marketing programs to maximize funnel conversion, expansion, and multi-product adoption.
- Scale and optimize the global SDR/BDR function for efficiency, aligning outbound and inbound motions to campaigns.
- Own the revenue infrastructure, from attribution to lead routing/scoring, funnel diagnostics and dashboards.
- Partner with Revenue leadership on pipeline coverage, account strategy, and handoff processes.
Requirements
- 12+ years in B2B SaaS marketing, with proven success owning pipeline at scale.
- Experience leading multi-disciplinary demand teams (digital, campaigns, ABM, lifecycle, ops, SDR/BDR).
- Commercial mindset with deep understanding of funnel metrics, attribution, CAC efficiency, and ROI.
- Strong leadership and cross-functional collaboration skills — trusted partner to Sales and Product.
- Track record of building high-performing teams and scaling organizations through rapid growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generation strategypipeline managementfunnel conversionaccount-based marketing (ABM)lifecycle marketinglead scoringattributionCAC efficiencyROI analysiscampaign management
Soft skills
leadershipcross-functional collaborationteam buildingstrategic thinkingcommercial mindsettrusted partnershiporganizational scalingcommunicationproblem-solvingadaptability
