UpGuard

VP, Demand Generation

UpGuard

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United States

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Salary

💰 $250,000 - $325,000 per year

Job Level

Lead

About the role

  • Build and execute the global demand generation strategy aligned to our revenue targets and GTM priorities.
  • Lead a set of teams spanning digital marketing, campaigns, lifecycle, SDR/BDR, and marketing ops.
  • Oversee integrated campaigns and account-based plays across regions and products.
  • Drive lifecycle marketing programs to maximize funnel conversion, expansion, and multi-product adoption.
  • Scale and optimize the global SDR/BDR function for efficiency, aligning outbound and inbound motions to campaigns.
  • Own the revenue infrastructure, from attribution to lead routing/scoring, funnel diagnostics and dashboards.
  • Partner with Revenue leadership on pipeline coverage, account strategy, and handoff processes.

Requirements

  • 12+ years in B2B SaaS marketing, with proven success owning pipeline at scale.
  • Experience leading multi-disciplinary demand teams (digital, campaigns, ABM, lifecycle, ops, SDR/BDR).
  • Commercial mindset with deep understanding of funnel metrics, attribution, CAC efficiency, and ROI.
  • Strong leadership and cross-functional collaboration skills — trusted partner to Sales and Product.
  • Track record of building high-performing teams and scaling organizations through rapid growth.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generation strategypipeline managementfunnel conversionaccount-based marketing (ABM)lifecycle marketinglead scoringattributionCAC efficiencyROI analysiscampaign management
Soft skills
leadershipcross-functional collaborationteam buildingstrategic thinkingcommercial mindsettrusted partnershiporganizational scalingcommunicationproblem-solvingadaptability