Senior Manager, Performance Marketing
Athena
Demand Generation Marketing Manager
Canopy Connect
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Drive revenue through website signups, demo requests, and through sales teams.
- Manage Google search advertising, social media advertising, and evaluate sponsorships.
- Track data and activities in Hubspot and manage reporting dashboards.
- Nurture leads through impactful email campaigns.
- Work closely with the sales and product teams to agree on priorities and processes.
- Forecast, measure, analyze, and report on the impact of demand creation activities.
- Drive continuous performance improvement and learning from tactics and campaigns.
- Recommend, manage, and adhere to a budget for growth needs.
- Contribute across the company as needed as part of a small team.
Requirements
- Previous experience planning and executing demand programs that leverage both inbound and outbound tactics.
- Marketing campaign planning and execution.
- Digital advertising (Google, Facebook, LinkedIn, Metadata.io).
- Hubspot Marketing and CRM.
- Copywriting.
- Demand measurement and reporting.
- AI Prompt Engineering.
- Project Management.
- Web content management (Webflow) and basic CSS & HTML.
- Must be authorized to work in the United States or Canada.
Benefits
- Healthcare: We offer company-sponsored health, dental and vision insurance for employees and dependents.
- Equity: We are a team of owners and we provide our team with generous equity grants.
- Time to Recharge: We offer unlimited paid time off. Unplug, recharge, and come back refreshed.
- Remote Friendly: We are a fully distributed team. We all work remotely. We offer a $1,000 stipend to equip you with a home office that is comfortable and personalized to your needs.
- Friday Reimbursed Lunch: Order lunch on Fridays, and we'll cover it!
- 401K: We offer a 3.5% match.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand programsmarketing campaign planningdigital advertisingcopywritingdemand measurementAI prompt engineeringproject managementweb content managementCSSHTML
Soft skills
communicationcollaborationanalytical thinkingperformance improvementbudget management
