Canopy Connect

Product Marketing

• Develop clear, concise, and differentiated messaging for our products and features that resonates with our various personas.
• Partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates.
• Establish new templates and frameworks for how we communicate product value (e.g., creating the first 'standard' sales deck or feature release email template).
• Support the Go-To-Market (GTM) process by building out campaign assets for new products and features.
• Create and maintain the library of sales collateral, ensuring our sales team has the most up-to-date talk tracks and one-pagers.
• Update product pages on the website, create emails, and work with the senior content marketing manager to ensure our blog and social channels reflect the latest product value props.
• Conduct regular research on competitors and provide the team with 'battle cards' or summary reports on how we differentiate.
• Execute product marketing initiatives from start to finish with general direction from the Marketing Lead.
• Be a collaborative team member contributing across the company as needed.

Product Marketing Manager