Paid Media Specialist
Skillsoft
Demand Generation Specialist – Industrial B2B/SaaS
FINDIQ
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute integrated demand generation campaigns across inbound and outbound channels (content, email, paid, social, ABM).
- Build and manage marketing automation workflows (HubSpot, Marketo, or similar) and maintain CRM hygiene.
- Create technical content (case studies, whitepapers, blog posts) tailored to industrial/manufacturing audiences.
- Analyze campaign performance, optimize for lead quality and conversion, and report on KPIs.
- Align closely with sales (SDR/AE teams) to ensure seamless lead handoff and feedback loops.
- Localize messaging for U.S. manufacturing and industrial buyers.
- Partner with industry associations and trade publications for thought leadership and credibility.
- Own the development of buyer personas and lead scoring frameworks.
Requirements
- 3+ years in B2B demand generation, ideally in industrial, manufacturing, or SaaS sectors.
- Demonstrated expertise with marketing automation and CRM platforms.
- Strong analytical skills; comfortable interpreting data to drive decisions.
- Proven ability to create compelling technical content and messaging.
- Experience managing multi-channel campaigns (organic, paid, email, social).
- Excellent project management and cross-functional communication skills.
- Track record of delivering qualified leads and supporting sales pipeline growth.
Benefits
- An attractive salary : We offer fair compensation with performance-based components
- Trust : We provide what you need to become the best version of yourself
- Flexible work : Your workplace is mostly remote if you wish, with occasional in-person meetings in Herford or at the customer’s site
- A strong team : We work with openness, appreciation and genuine enthusiasm for what we’re building together
- Individual development : We give you the opportunity to grow professionally and personally – including paid training, coaching and dedicated learning time
- Startup insights : You’ll work closely with the founding team and gain direct insights into their work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmarketing automationCRM managementcampaign performance analysislead scoring frameworkstechnical content creationmulti-channel campaign managementdata interpretationKPI reportingbuyer persona development
Soft skills
analytical skillsproject managementcross-functional communicationcollaborationleadershipcontent messagingfeedback loopslocalizationcreativitystrategic thinking
