Situation

Marketing

• Report to the Media Buying Supervisor and execute/manage paid media campaigns across Situation’s client portfolio
• Collaborate with Media Planning, Search, Analytics, Creative and Client Services teams to execute successful media campaigns
• Setup and QA digital and social campaigns across platforms including Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk and more
• Monitor campaign budgets through weekly pacing; recommend reallocations when appropriate
• Troubleshoot platform issues (creative rejections, tag implementation, targeting scale) and present solutions
• Regularly analyze campaign performance and optimize based on KPI benchmarks and client goals
• Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
• Lead relationships with media vendors and agency partners
• QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and troubleshoot discrepancies
• Identify industry trends and beta testing opportunities; recommend and lead platform tests and innovation
• Develop thought leadership material and new business collateral; collaborate with leadership to improve processes and communication

Senior Media Buyer