Situation

Performance Marketing

• Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives.
• Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
• Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale.
• Pixel management and conversion event tagging via Google Tag Manager.
• Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
• Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
• Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.

Media Planner, Paid Social

3D Artist

• Execute end-to-end post-production, including offline/online editing, motion graphics, sound design, basic color grading, and final finishing.
• Create complex 2D animations, kinetic typography, and graphic treatments using static key art, photography, and brand guidelines.
• Adapt and version core campaign videos across a wide variety of formats and aspect ratios (e.g., 16:9 for broadcast, 9:16 for TikTok/Reels, custom dimensions for massive Times Square OOH screens).
• Handle basic audio mixing, including syncing sound, cutting music tracks to fit campaign pacing, and adding sound effects.
• Maintain rigorous file organization, version control, and asset management within our server structure to ensure seamless collaboration with other team members.
• Quality check (QC) all final deliverables to ensure they meet exact platform and vendor specifications prior to trafficking.

Media Planner, Paid Social

Video Editor, Motion Designer