Media Buyer

Situation

Media Buyer leading technical execution and optimization of paid media campaigns for higher education and mission-driven brands. Working primarily with social channels and Google Ads.

Posted 6/16/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Campaign Building & Trafficking: Build, QA, and launch paid digital media campaigns across self-managed platforms, primarily Meta, LinkedIn, Google (including Demand Gen, YouTube), Reddit, and TikTok.
In-Platform Optimization: Conduct daily monitoring of active campaigns. Adjust bidding strategies, execute audience exclusions, manage budget pacing, and deploy creative swaps in accordance with planned flighting schedules.
Technical Operations & Tagging: Support pixel governance, conversion mapping, and overseeing event tagging via Google Tag Manager (GTM) to ensure accurate performance data links seamlessly back to ad platform algorithms.
Cross-Functional Collaboration: Partner with Media Planners and Search Managers to review media plans for operational feasibility. Work closely with Creative Strategists, Account Directors, and Project Managers to traffic newly approved ad variants smoothly.
Brand Safety & Compliance: Enforce strict brand safety frameworks (e.g., publisher exclusions, blocklists) and pixel setups aligned with client consent management platforms to safeguard institution reputations.

Requirements

What you’ll need

Platform Expertise: 2–5 years of direct, hands-on-keyboard execution experience within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. Fluency in other paid social platforms is a plus.
Process-Driven Mindset: Attention to detail regarding naming conventions, creative parameters, and budget allocations; ability to operate independently without manual oversight.
Data Literacy: Strong capability in Microsoft Excel/Google Sheets, data normalization, and diagnosing platform-level delivery discrepancies or tracking drops.
Agency Experience Preferred: Familiarity with mid-to-large account budgets, multi-brand environments, or deadline-driven marketing cycles is highly preferred.

Benefits

Comp & perks

Salary range $65,000 - 70,000 per year, commensurate with experience
Health care plan (medical, dental and vision)
Retirement plan with employer match
Life and disability insurance
Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
Paid family leave
Cold brew coffee, snacks and fresh fruit
Wellness resources
Special access to New York City’s arts and entertainment scene

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign buildingpaid digital media campaignsbidding strategiesaudience exclusionsbudget pacingcreative swapspixel governanceconversion mappingevent taggingdata normalization

Soft Skills

attention to detailindependent operationcross-functional collaborationprocess-driven mindsetdata literacy