Senior Demand Generation Manager
FlexTrades
Senior Manager, Account-Based Marketing
Siro
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $140,000 - $190,000 per year
Job Level
Senior
About the role
- Design, develop, and execute Siro’s account-based marketing strategy targeting enterprise accounts
- Own and execute end-to-end ABM campaigns using paid media, email, content, direct mail, and events
- Partner with Sales to drive account engagement strategies and align on conversion goals; be part of their team and know their accounts
- Create personalized digital experiences including landing pages and tailored content; implement multi-channel campaigns for key decision-makers
- Collaborate with Sales and Marketing to develop account plans including account-specific research, events, and follow-up strategies
- Optimize tech stack and systems for targeting, automation, and measurement
- Launch, measure, and iterate campaigns at high velocity
- Play a key role in enterprise expansion planning and build ABM processes and technology stack
Requirements
- 5–8+ years of Marketing, Sales, or GTM Ops experience
- Strong track record of building creative, successful ABM campaigns
- Proven ability to partner with sales and work cross-functionally in fast‑paced environments
- Excellent analytical skills, comfortable working with data and metrics to measure campaign effectiveness, drive decisions, optimize performance
- Deep knowledge of marketing and sales tools (CRM, marketing automation, ABM platforms, intent data tools, ad platforms)
- Ability to be in-office in NY (Flatiron) on Tues, Wed, and Thurs and commit to being in-person
