Content Manager – Institutional & B2B
Kraken Digital Asset Exchange
Director, Field and Customer Marketing
Lightcast
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Build and execute segment-specific marketing campaigns that align with revenue goals, sales priorities, and sector go-to-market strategies.
- Partner with Product Marketing to develop messaging and content tailored to priority industries, personas, and stages of the buyer journey.
- Design and manage integrated campaigns across digital channels, events, and account-based marketing to drive pipeline creation and acceleration.
- Plan and execute both in-person and virtual field events, including roundtables, regional events, trade shows, and roadshows, ensuring high-quality engagement.
- Collaborate with Sales to develop local and sector-specific activation strategies that maximize event impact.
- Establish frameworks for measuring event ROI and implementing continuous improvement initiatives.
- Develop customer lifecycle programs that increase adoption, retention, and expansion within accounts.
- Drive customer advocacy through initiatives such as case studies, references, and user groups, partnering with Customer Success and Sales to create customer champions.
- Align marketing activities with Sales to ensure co-ownership of pipeline targets.
- Partner with demand generation and product marketing teams on segmentation, targeting, and performance analytics.
- Manage budgets, vendors, and agencies to maximize the effectiveness of campaigns and events.
- Work closely with Sales, Product Marketing, and Customer Success to translate market priorities into actionable programs that deliver measurable business impact.
Requirements
- 8+ years of B2B marketing experience, including 3+ years in senior field or customer marketing leadership.
- Proven track record of driving pipeline through integrated campaigns, ABM, and field activations.
- Experience tailoring marketing programs across multiple industries and GTM motions.
- Skilled in planning and executing in-person and virtual events, with a focus on engagement and ROI.
- Expertise in customer lifecycle and advocacy programs that drive adoption, retention, and expansion.
- Strong collaboration and cross-functional leadership with Sales, Customer Success, Product Marketing, and external vendors.
- Analytical mindset with the ability to measure, report, and optimize program performance.
- Excellent communication, executive presence, and strategic thinking.
