Product Marketing Manager

Forwood Safety

full-time

Posted on: 9/20/2025

Origin: • 🇦🇺 Australia

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Mid-LevelSenior

About the role

Lead go-to-market strategy for major product and feature launches
Develop clear, differentiated messaging and positioning across the product suite
Build comprehensive GTM toolkits: sales decks, one-pagers, demo scripts, objection handlers, and internal briefs
Partner with Sales and Customer Success to provide tools, training, and collateral to accelerate adoption and improve win rates
Collaborate with Product, Engineering, and GTM teams to align roadmap priorities with market opportunities
Conduct competitive and market research to refine positioning and sharpen sales narratives
Identify friction in the buyer journey and create assets that support pipeline acceleration
Partner with Brand and Demand Generation teams to ensure consistent messaging across campaigns, content, and digital channels
Track, measure, and report on product marketing effectiveness
Champion Forwood’s value proposition internally and externally

6+ years of experience in B2B SaaS, with at least 3 years in a product marketing role
Proven record of leading successful product and feature launches
Excellent storytelling and copywriting skills; ability to simplify complex concepts into clear, customer-focused messaging
Experience creating sales enablement content and go-to-market collateral
Strong collaboration skills; experience working across Product, Sales, and Customer Success
Analytical mindset with a focus on outcomes, adoption, and continuous improvement
Familiarity with competitive analysis, market intelligence, and enterprise buyer journeys
Comfortable managing multiple priorities in a fast-paced environment
Preferred: experience in safety, compliance, or industrial software
Preferred: enterprise sales enablement or onboarding experience
Preferred: experience with account-based marketing (ABM) and multi-stakeholder buying processes