Product Marketing Manager
Carrot Fertility
Senior Product Marketing Manager
PartySlate
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Senior
About the role
- Positioning & Messaging: Develop product positioning and messaging that resonates with target personas across both sides of our marketplace
- Measurement & Analysis: Define and track KPIs for product marketing initiatives; iterate based on performance data
- GTM Strategy: Contribute to go-to-market strategy and own execution for new feature launches and product updates
- Enablement: Partner with product, sales, and customer success to ensure internal teams are enabled with the right tools and messaging
- Content Creation: Create content marketing assets including one-pagers, email copy, pitch decks, website copy, and in-product messaging
- Competitor Research: Conduct competitor research and market analysis to inform positioning and differentiation
- Research & Insights: Gather insights from customers and internal stakeholders to inform roadmap priorities and GTM decisions
- Demand Generation Collaboration: Collaborate with demand generation team on campaigns that drive adoption and engagement
Requirements
- 5–7 years of product marketing or related experience (product, growth, content, or brand marketing) in a B2B SaaS, marketplace, or tech environment
- Analytical mindset with experience gathering and using data to inform decisions
- Exceptional written and verbal communication skills — you can explain complex ideas simply and persuasively
- Proven experience supporting product launches and developing go-to-market plans
- Comfort working cross-functionally in a fast-paced startup environment
- Strong understanding of user needs and buyer journeys
- Bonus: Experience with tools like HubSpot, Notion, Mixpanel, or Figma
