Head of B2B Marketing
franki
Senior Marketing Manager, Demand Generation
Sinch
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, Illinois
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Senior
About the role
- Drive strategy and execution for increasing demand in North America for enterprise and mid-market sales teams for Sinch’s Messaging and Voice products.
- Manage the Google account spend for Messaging and Voice and optimize paid Google Ads campaigns to deliver measurable ROI.
- Develop and execute a new digital demand generation strategy that exceeds lead and pipeline targets.
- Analyze performance metrics to uncover trends, spot growth opportunities, and translate insights into action.
- Partner with Regional Marketing leaders, Sales, Product Marketing, Brand, and Marketing Ops to drive organic growth in SEO and Generative AI channels and eliminate funnel friction.
- Champion a test-and-learn mindset, continuously exploring new customer acquisition tactics.
- Report to the SVP of Marketing for North America and serve as part of the marketing leadership team.
Requirements
- You’re a results-obsessed growth leader who thrives on building momentum and inspiring teams to go further than they thought possible.
- Proven Expertise – 6-8 years in B2B demand generation for tech enterprise, with a track record of scaling programs that deliver measurable results.
- Hands-On Mastery – Expert in managing complex, high-budget paid Google Ads accounts with precision and creativity.
- Data-Driven Strategist – Comfortable diving deep into analytics to reduce friction, steer strategic thinking, and maximize impact.
- Collaborative Force – Exceptional communicator with the ability to influence across functions and inspire action at every level.
- Embodiment of Our Values: Dream Big; Win Together; Keep It Simple; Make It Happen.
