Principal Product Manager, Data and Analytics
Outreach
Principal Product Marketing Manager
Simpplr
full-time
Posted on:
Location Type: Hybrid
Location: Gurugram • 🇮🇳 India
Visit company websiteJob Level
Lead
About the role
- Be the voice of the product in the market and the voice of the customer within the company.
- Work cross-functionally with Product Management, Sales, Customer Success, and Engineering to develop narratives, launch strategies, and positioning.
- Own and refine the positioning, messaging, and competitive differentiation of our AI products.
- Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions.
- Develop high-impact product content – thought leadership, product datasheets, case studies, demos, and sales decks.
- Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs.
- Create tools and training to enable sales and field teams to communicate product value effectively.
- Partner with demand gen, digital, and customer marketing teams to drive awareness, trial, and adoption.
- Represent Simpplr at industry events, webinars, and analyst briefings as a product and AI domain expert.
- Define and track key performance metrics for product marketing effectiveness and GTM performance.
Requirements
- 10+ years of experience in product marketing, ideally in enterprise SaaS or AI/ML-focused technology companies.
- Proven experience launching and scaling B2B software or AI-driven products in competitive markets.
- Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value.
- Excellent stakeholder management and cross-functional collaboration abilities.
- Comfortable working in a fast-paced, startup-like environment.
- Analytical mindset with experience using data to drive decisions.
- MBA or equivalent business/marketing background is preferred but not required.
- Deep passion for artificial intelligence, machine learning, and their impact on modern business
Benefits
- Hub-Hybrid-Remote flexible work model (role-based with exceptions)
- Hub - 100% work from Simpplr office
- Hybrid - Hybrid work from home and office with regular in-person collaboration
- Remote - 100% remote within your country of hire
- Flexibility that many employees have told us they want
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingB2B softwareAI productscompetitive benchmarkingGTM planningdata analysisnarrative developmentproduct content creationcustomer researchfeature rollout
Soft skills
storytellingstakeholder managementcross-functional collaborationanalytical mindsetcommunicationadaptabilityleadershipcustomer advocacystrategic thinkingproblem-solving
Certifications
MBAproduct marketing certificationsdata analysis certificationsAI/ML certifications
