Simplistic

Conversion Rate Optimizer

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

Senior Conversion Rate Optimization, CRO Strategist

Account Manager

• Build and scale the Account Management function
• Design and implement Simplistic's Account Management operating model
• Establish scalable processes, playbooks, reporting, and tools
• Create account health frameworks and performance metrics
• Develop and continuously improve systems that support long-term client success and revenue expansion
• Recruit, coach, and retain a high-performing team of Account Directors
• Establish clear performance expectations and development opportunities
• Provide ongoing coaching around account planning and client leadership
• Drive revenue growth across existing accounts
• Manage account expansion and growth targets
• Identify opportunities for both horizontal and linear growth
• Partner closely with Business Development and Sales teams
• Lead strategic business reviews and quarterly business reviews for key clients
• Build and maintain relationships with executive stakeholders
• Act as a trusted advisor and connect Account Management to Delivery

Vice President, Account Management

Marketing

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
• Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives.
• Develop and implement measurement strategies to track performance and deliver actionable insights.
• Champion client success by crafting tailored retention marketing strategies that drive business results.
• Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
• Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
• Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
• Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
• Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Senior Retention Marketing Specialist

Implementation Specialist

• Execute and oversee the technical implementation of retention marketing programs across client accounts
• Transform strategy into execution by building and maintaining email, SMS, segmentation, automation, and onsite conversion experiences
• Support account audits, onboarding projects, and technical account setup
• Lead migrations from platforms such as Attentive, Mailchimp, and others
• Perform technical QA across campaigns, flows, segments, forms, and integrations

Senior Conversion Rate Optimization, CRO Strategist

Vice President, Account Management

Senior Retention Marketing Specialist

Senior Implementation Specialist