Simplistic

Engineering Manager

• Define and manage engineering priorities in alignment with company goals, timelines, and business impact.
• Own the engineering roadmap, ensuring initiatives are strategically aligned and executed efficiently.
• Lead cross-functional collaboration with Operations, Design, and Project Management to ensure seamless delivery.
• Establish and scale development processes, standards, and workflows to improve consistency and team efficiency.
• Oversee engineering delivery, ensuring all projects meet expectations for quality, scope, and timelines.
• Identify bottlenecks and implement solutions to improve performance, reduce rework, and increase predictability.
• Serve as a senior escalation point for technical challenges across client projects and internal initiatives.
• Represent engineering in client and sales conversations, clearly communicating technical solutions and trade-offs.
• Champion the adoption of new technologies, including AI, to improve engineering efficiency and delivery capabilities.
• Lead and develop the engineering team in partnership with the Engineering Lead, supporting performance, growth, and technical excellence.

Head of Engineering

Conversion Rate Optimizer

• Conduct research and analysis of user behavior to identify opportunities for improving website conversion rates
• Develop and implement A/B and CRO testing roadmaps to optimize website elements such as product pages, landing pages, checkout processes, and more
• Work with designers and developers to create and implement designs that are optimized for conversion
• Analyze and interpret data to make informed decisions about website changes and improvements
• Project discovery sessions and provide insights to UX/UI designers and developers
• Continuously monitor and analyze website performance and make ongoing recommendations for improvement
• Stay up to date on industry trends and best practices in conversion rate optimization
• Collaborate with clients to understand their business goals and develop strategies to achieve them
• Own familiarization with eCommerce trends, technology, Shopify Plus functionality, and industry standards

Conversion Rate Optimization Analyst

Marketing

• Support execution of partner marketing and co-marketing initiatives across multiple client and vendor partnerships
• Coordinate closely with Partnerships, GTM, and Sales teams to assist partner-driven growth efforts
• Create and edit marketing materials, including email campaigns, case study collateral, and website updates
• Assist in planning and executing co-marketing campaigns, promotions, and content initiatives
• Manage event logistics for webinars, sponsorships, and partner marketing events (scheduling, materials, coordination, follow-ups)
• Maintain partner marketing documentation, project trackers, and internal workflows to ensure organized campaign execution
• Communicate with external partners and internal stakeholders to gather information, confirm timelines, and ensure deliverables are met
• Support publishing and deployment of marketing content across email, website, and other marketing channels
• Track campaign deliverables and deadlines, helping ensure projects launch on time and within scope
• Assist with reporting preparation by gathering campaign metrics and performance information for the marketing team

Marketing Coordinator

• Analyze email and SMS performance at the account level across retention clients
• Identify trends, risks, and opportunities related to flow performance, campaign performance, and deliverability
• Translate data insights into clear, actionable recommendations for strategists
• Support strategists in prioritizing testing opportunities and optimization roadmaps
• Create standardized reporting views and benchmarks to improve consistency across accounts
• Serve as the internal subject-matter expert for Klaviyo
• Lead and review Klaviyo implementations including core and advanced flows
• Define and enforce Klaviyo best practices across all client accounts
• Create internal training materials and documentation for retention team members
• Lead enablement sessions to upskill strategists and coordinators on Klaviyo functionality

Head of Engineering

Conversion Rate Optimization Analyst

Marketing Coordinator

Retention Marketing Enablement Lead