Simplistic

Marketing

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
• Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives.
• Develop and implement measurement strategies to track performance and deliver actionable insights.
• Champion client success by crafting tailored retention marketing strategies that drive business results.
• Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
• Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
• Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
• Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
• Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Retention Marketing Specialist

Analyst

• Analyze customer lifecycle and retention data to identify trends, churn risks, and growth opportunities
• Support the development of retention strategies across email, SMS, loyalty, subscription, referral, and direct mail programs
• Build dashboards and reports to track key metrics like lifetime value (LTV), repurchase rate, and churn
• Conduct cohort, segmentation, and behavioral analyses to inform personalization and targeting
• Evaluate campaign and automation performance to surface actionable insights for the strategy team
• Partner with senior strategists to prepare presentations and data stories for internal and client review
• Maintain data accuracy and reporting consistency across multiple retention marketing tools and platforms

Retention Marketing Specialist

Retention Analyst