Senior Retention Marketing Specialist

Simplistic

Senior Retention Marketing Specialist managing a portfolio of DTC brands to drive email and SMS strategies. Collaborating with teams to deliver measurable marketing results.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $75,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives.
Develop and implement measurement strategies to track performance and deliver actionable insights.
Champion client success by crafting tailored retention marketing strategies that drive business results.
Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Requirements

What you’ll need

3+ years of experience as a digital strategist or marketer, either agency or client-side.
Hands-on experience with email and SMS marketing; strong knowledge of retention strategies.
Proven ability to develop and implement marketing strategies that deliver measurable results.
Strong analytical skills with the ability to translate data into compelling narratives and strategy.
Exceptional written and verbal communication skills.
Demonstrated success in managing and growing long-term client relationships.
Solid understanding of branding, content strategy, and customer lifecycle marketing.
Experience with Klaviyo and Figma is a plus.

Benefits

Comp & perks

Equal employment opportunity regardless of various factors
Transparency in compensation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingretention strategiesmarketing strategiesdata analysismeasurement strategiesbrandingcontent strategycustomer lifecycle marketing

Soft Skills

strategic leadershipproactive communicationrelationship managementanalytical skillswritten communicationverbal communication