ShopBack

Social Media Associate

ShopBack

full-time

Posted on:

Location Type: Office

Location: Bangkok • 🇹🇭 Thailand

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Job Level

JuniorMid-Level

About the role

  • Develop and execute media plans across digital channels both Internal and external (Facebook, Google, TikTok, programmatic, etc.) to meet online paid marketing media strategies.
  • Source, evaluate, and manage KOLs/influencers to support campaigns, ensuring brand alignment and measurable impact.
  • Manage budgets, forecasts, and pacing to ensure efficient use of spend.
  • Analyze media performance, optimize campaigns, and provide actionable insights to maximize acquisition performance.
  • Collaborate with campaign marketing, creative, and business development teams to align media strategy with campaign or merchant objectives.
  • Build and maintain relationships with KOLs, media vendors, agencies, and partners.
  • Prepare reports and present campaign performance to management.

Requirements

  • Solid understanding of digital media metrics such as CAC, CPI, CTR and CPC
  • Strong knowledge of digital platforms (Facebook Ads Manager, Google Ads, TikTok Ads, programmatic DSPs)
  • Experience in KOL/influencer sourcing and campaign management
  • Data-driven mindset with ability to analyze numbers and turn them into insights
  • Good communication skills in Thai and English
  • Strong project management, attention to detail, and ability to manage multiple campaigns simultaneously
  • Passion for digital marketing, e-commerce, and delivering measurable results
  • Experience managing budgets, forecasts, and pacing for media spend
Benefits
  • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital media metricsCACCPICTRCPCKOL sourcingcampaign managementdata analysisbudget managementmedia optimization
Soft skills
communication skillsproject managementattention to detailrelationship buildingcollaborationdata-driven mindsetability to manage multiple campaignspresentation skillsstrategic thinkingpassion for digital marketing
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