Sezzle

Marketing

• Own user and merchant acquisition goals for Canada — define targets, build campaigns, and hit them.
• Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications.
• Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV.
• Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets.
• Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale.
• Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster.
• Partner with Sezzle retailers on co-marketing efforts to drive joint consumer acquisition and merchant revenue.
• Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
• Translate business objectives into customer personas, journeys, and digital experiences that convert.
• Develop clear documentation, timelines, and status updates to proactively communicate progress to stakeholders.

Marketing Manager