Serviceplan Group

Public Relations

• As a Senior PR Consultant, you take a central role in developing and implementing our PR strategies: strategic senior-level consulting — you develop cross-channel communication strategies and drive the execution of integrated communications projects.
• Project responsibility & leadership: You lead demanding communication initiatives — from topic development and concept to implementation. You provide subject-matter leadership, coordinate teams and carry budget responsibility.
• Positioning & narratives: You develop clear messages, robust narratives and strategic positioning approaches for complex B2B topics.
• Writing excellence: Whether thought-leadership articles, press releases, storylines, social media content or concepts — you translate complex subject matter into precise, creative and impactful communication.
• Media relations & network: You maintain and expand reliable media and stakeholder relationships, place topics confidently and act as a knowledgeable point of contact for journalists.
• Quality & development: You ensure editorial excellence, contribute new ideas, develop innovative content approaches and actively help shape the agency’s future areas.

Senior PR Consultant

Content Marketing Manager

• Varied projects, exciting challenges and creative freedom for you and your ideas
• Cross-location: At Serviceplan PR & Content you will work across our offices in classic PR, social media communication, media relations and content strategy
• Independent responsibility: From day one you will be integrated into your teams and their work
• With a well-structured and comprehensive training plan, you will gain insights into creating press releases, handling clippings, social media monitoring, community management and expanding your contacts with journalists and influencers
• You will also attend client meetings and workshops and actively contribute to media partnerships, telephone campaigns and research
• You will conceptualize and plan press copy, press releases, mailings and campaign concepts and have the opportunity to demonstrate what you can do
• Beyond our in-house CAMPUS program, you can further your training in all exciting areas of the media world
• As part of your traineeship, you can also complete a two-week placement at one or two agencies within our group
• Flat hierarchies, close collaboration, bonding beyond work – simply the best team in the world!

Trainee PR & Content

Customer Success Manager

• Develop and implement client-specific strategies for AI-powered reporting and dashboard solutions
• Ensure high customer satisfaction through proactive account management, transparent communication, and solution-oriented support
• Identify and implement AI-based optimization opportunities to improve efficiency, customer experience, and campaign performance
• Facilitate workshops, training sessions, and client meetings to convey AI and data solutions in a clear, practical manner
• Support project management for complex client projects, including coordination of internal and external stakeholders
• Produce analyses, reports, and actionable recommendations to optimize budgets, initiatives, and customer retention
• Collaborate closely with our experts in Data, Analytics, Media, and Tech to successfully integrate AI innovations into client processes
• Conduct requirements workshops with internal and external stakeholders

Business Development Rep

• Present and advise our digital product solutions to the client service teams of the Mediaplus agencies
• Maintain and expand internal client relationships through regular meetings, workshops, and presentations
• Develop agency-specific sales approaches and proposal strategies
• Support revenue analyses and derive measures to increase sales
• Organize and conduct onboarding formats for new advisory/client teams

Consultant, Agency Solutions – Product & Business Development

Research Analyst

• Du betreust eigenständig Projekte im Bereich Brand & Communications und arbeitest eng mit internen und externen Kunden zusammen.
• Du bist zentrale Ansprechperson und steuerst interne Teams sowie externe Partner und Dienstleister.
• Du übernimmst die Planung, Umsetzung und Steuerung von Forschungsprojekten – von der Idee bis zur Präsentation.
• Du entwickelst datenbasierte Lösungen, analysierst Ergebnisse und leitest konkrete Handlungsempfehlungen ab.
• Du bereitest Insights zielgruppengerecht auf und präsentierst sie überzeugend vor Kunden und Teams.
• Dich erwartet ein dynamisches Team mit echtem Zusammenhalt und Freude an datengetriebener Kommunikation.

Senior Research Consultant, Brand & Communications

Consultant

• Political and regulatory monitoring at national and EU level – you keep track and identify what really matters.
• Preparation of political stakeholder mappings
• Contributing to concepts, pitches and presentations for clients across various industries
• Support in organizing and executing events, background briefings and stakeholder formats
• Assisting in the development of creative strategies for public affairs and stakeholder management
• Building and maintaining networks with political decision-makers, associations and other relevant stakeholders

Junior Consultant

Art Director

• Story. You translate technical vehicle features into short, clear, and visually compelling motion stories that stick with the viewer.
• 3D. You independently develop storyboards, visualize concepts in 3D, and bring ideas into visible form early.
• Automotive. You develop a confident sense for the look, materiality, and staging of vehicles and their features.
• Impact. Your work does more than explain — it creates real added value for end customers and performs across touchpoints.
• Quality. You have an early-developed keen sense for impact, timing, and visual precision.

Art Director, Visual Concept 3D

Strategy

• Strategische Planung integrierter Kampagnen zu spezifischen gesellschaftspolitischen Themen
• Übergreifende strategische Kommunikationsberatung z.B. zu Krisenthemen und Issues
• Enge Zusammenarbeit mit Expert:innen aus Media, Kreation, Content Marketing und PR Consulting
• Entwicklung von neuen Instrumenten und Methoden der Kommunikationsstrategie
• Mitwirkung bei Neugeschäftsaktivitäten
• Abwechslungsreiche Themen und stetig neue Herausforderungen, die ein ständiges Lernen verlangen
• Ein individuell und langfristig angelegtes Entwicklungsprogramm

Senior Strategy Consultant

Marketing

• In deiner Ausbildung lernst du die unterschiedlichen Aufgaben und Tätigkeitsfelder einer Mediaagentur kennen.
• Schritt für Schritt in die unterschiedlichen Arbeitsbereiche der datengetriebenen Realtime Media (Programmatic Advertising) eingeführt.
• Gemeinsam mit unseren Partneragenturen arbeiten wir für Kunden aus unterschiedlichsten Branchen.
• Unterstützung deines Teams im Tagesgeschäft sowie Hospitationen in unterschiedlichen Mediaplus Abteilungen.
• Neues lernen rund um das Thema Programmatic Advertising und die einzelnen Touchpoints.
• Umsetzen und optimieren von programmatischen Kampagnen.

Ausbildung Kaufleute für Marketingkommunikation – Programmatic Advertising, Realtime Media

• During your apprenticeship, you will get to know the different tasks and areas of responsibility within a media agency.
• You will be gradually introduced to the workflows of cross-media media planning.
• You will support your team in day-to-day tasks and gain insight into the disciplines of a modern, internationally active communications agency through job rotations in different departments.
• You will learn how to deliver a message to the right target audience.
• The focus of your role will be supporting the planning, technical implementation and evaluation of media campaigns.
• Our innovative work environment and dynamic team give you the opportunity to contribute your ideas, take on responsibility quickly and grow beyond your expectations.
• We don't do one-size-fits-all. We work in a client-specific way and help shape the ongoing change in our industry every day.
• You will gain exciting insights into all communications disciplines and, through our Campus program, learn from the best in their fields.

Apprenticeship: Marketing Communications Specialist

Artificial Intelligence

• Project support: You will assist in the further development of existing AI products, participate in testing and evaluations, and support the documentation of processes and best practices in market research.
• Support for the Data & AI Products team: You will help develop and maintain AI-driven applications—for example by optimizing prompts, evaluating LLM outputs, building RAG pipelines, or integrating SaaS products.
• Collaborative work: You will work closely with product owners, data scientists, developers and project managers and gain insights into the entire product development cycle.
• Diverse development opportunities: Whether you're more interested in LLM applications and prompt engineering or web development and SaaS products—we will support your growth where your strengths and interests lie.
• Knowledge transfer: You will have the opportunity to quickly familiarize yourself with new topics such as LLMs, RAG, prompt engineering, vector databases and modern web technologies.

Working Student Media Research & AI – Market Research

Copywriter

• Medienübergreifende Konzeption und Ausarbeitung von Kampagnen
• Entwicklung und Umsetzung von kreativen Leitideen sowie deren Umsetzung auf alle Kommunikationskanälen
• Präsentationsvorbereitung und -erstellung sowie Kundenpräsentationen
• Kreative Kampagnenentwicklung für innovative Marken und international Kunden

Copywriter, All Genders

• An exciting, concept-driven range of responsibilities and the opportunity to shape strong, highly visible creative work
• The chance to work on major clients
• Real ownership of your projects — from the first idea through to execution
• Everything from large-scale campaigns to immersive brand experiences
• Close collaboration with other creatives, account teams and, of course, our clients
• A strong commitment to innovative, bespoke creative work

Art Director – All Genders

Social Media Manager

• You develop and present holistic social media strategies, content roadmaps and cross-channel concepts
• You provide strategic advice to clients on brand communication, content, paid media and influencer collaborations
• You derive audience, platform and content strategies from marketing and brand briefings
• You work closely with strategy, creative and performance teams to execute integrated campaigns
• You lead larger content productions
• You independently manage complex projects and budgets – from planning through performance evaluation
• You lead client teams, including resource planning, budget control and quality management
• You lead, coach and mentor junior and mid-level colleagues
• You are responsible for KPI tracking, reporting and data-driven optimizations
• You actively contribute to the development of internal processes, knowledge management and agency structures

Senior Social Media and Project Manager – all genders

• Independently create cross-media concepts for all brand touchpoints, from social media and moving image to experiential communication such as events and workshops
• All in direct coordination with the Creative Director and client services
• Implement the creative core idea in copy across all communication channels
• A broad range of conceptual responsibilities
• Prepare and develop client presentations