Sentry

Senior Marketing Manager

Sentry

full-time

Posted on:

Origin:  • 🇺🇸 United States • Tennessee, Wisconsin

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Job Level

Senior

About the role

  • Oversees a team of marketing professionals, ensuring that deliverables are consistent with brand, strategy and objectives
  • Develops marketing strategies to solve short and long-term business challenges
  • Cultivates relationships with internal business stakeholders and external agency partners, along with providing agency direction and oversight of deliverables
  • Provides project management expertise that ensures successful delivery of programs on deadline, budget and with desired results
  • Serves as a steward and ambassador of The General with expertise in multichannel marketing
  • Supports Director of Marketing in providing work direction and leadership to teammates which includes day-to-day guidance on workflows, prioritization, feedback and coaching on deliverables to ensure achievement of business outcomes
  • Oversees the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and postproduction
  • Coordinates with media team and agency partners to develop and execute brand activations
  • Assists in review and approval of creative assets with internal teams, agency partners, and executive leadership
  • Oversees brand health tracking and manages research partner relationship
  • Manages communication and coordination with brand ambassador team
  • Builds, understands and analyzes key performance indicators of marketing campaigns, leveraging data and insight to make informed decisions regarding new or changes in strategy or direction
  • Assists in communicating, and implementing departmental plans, objectives, and strategies
  • Actively contributes as a member of the marketing leadership team
  • Creates a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion
  • Works with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development
  • Leads with influence and expertise
  • Communicates and supports organization mission, vision, values, policies, and practices
  • Identifies, researches, evaluates and recommends new marketing opportunities in support of business objectives
  • Works closely with compliance and legal partners in understanding legal regulations that affect communication, media and marketing
  • Maintains an awareness of current and future market trends by attending workshops, seminars, etc
  • Remains current on existing, new or changed products, programs and services
  • Recommends modifications to existing policies and procedures to contribute to overall efficiency and cost-effectiveness of marketing
  • Performs other job-related duties as assigned

Requirements

  • Bachelor's Degree or equivalent work experience in Marketing, Journalism, Public Relations or related field
  • M inimum 7 years related work experience
  • Demonstrated experience leading people and projects
  • Demonstrated experience with ad production
  • Demonstrated experience in ad testing, brand research, and related analytics
  • Strong planning, project management and organization skills
  • Ability to flex between strategic planning, project management and execution of deliverables
  • Strong verbal and written communication skills with ability to deliver effective presentations to a variety of audiences, including executives