Senior Marketing Manager
Sentry
full-time
Posted on:
Location: Tennessee, Wisconsin • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Oversees a team of marketing professionals, ensuring that deliverables are consistent with brand, strategy and objectives
- Develops marketing strategies to solve short and long-term business challenges
- Cultivates relationships with internal business stakeholders and external agency partners, along with providing agency direction and oversight of deliverables
- Provides project management expertise that ensures successful delivery of programs on deadline, budget and with desired results
- Serves as a steward and ambassador of The General with expertise in multichannel marketing
- Supports Director of Marketing in providing work direction and leadership to teammates which includes day-to-day guidance on workflows, prioritization, feedback and coaching on deliverables to ensure achievement of business outcomes
- Oversees the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and postproduction
- Coordinates with media team and agency partners to develop and execute brand activations
- Assists in review and approval of creative assets with internal teams, agency partners, and executive leadership
- Oversees brand health tracking and manages research partner relationship
- Manages communication and coordination with brand ambassador team
- Builds, understands and analyzes key performance indicators of marketing campaigns, leveraging data and insight to make informed decisions regarding new or changes in strategy or direction
- Assists in communicating, and implementing departmental plans, objectives, and strategies
- Actively contributes as a member of the marketing leadership team
- Creates a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion
- Works with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development
- Leads with influence and expertise
- Communicates and supports organization mission, vision, values, policies, and practices
- Identifies, researches, evaluates and recommends new marketing opportunities in support of business objectives
- Works closely with compliance and legal partners in understanding legal regulations that affect communication, media and marketing
- Maintains an awareness of current and future market trends by attending workshops, seminars, etc
- Remains current on existing, new or changed products, programs and services
- Recommends modifications to existing policies and procedures to contribute to overall efficiency and cost-effectiveness of marketing
- Performs other job-related duties as assigned
Requirements
- Bachelor's Degree or equivalent work experience in Marketing, Journalism, Public Relations or related field
- M inimum 7 years related work experience
- Demonstrated experience leading people and projects
- Demonstrated experience with ad production
- Demonstrated experience in ad testing, brand research, and related analytics
- Strong planning, project management and organization skills
- Ability to flex between strategic planning, project management and execution of deliverables
- Strong verbal and written communication skills with ability to deliver effective presentations to a variety of audiences, including executives