Securonix

Content Marketing Manager

Securonix

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

Cyber SecurityWordPress

About the role

  • Develop and manage a comprehensive content marketing strategy aligned with brand goals and demand generation needs
  • Conduct audience research to identify pain points, trends, and opportunities
  • Build and maintain an editorial calendar across multiple channels
  • Oversee production of high-quality content including blogs, whitepapers, email copy, social media posts, and video scripts
  • Collaborate with internal teams, subject matter experts, and external writers/agencies to ensure content accuracy and impact
  • Optimize content for SEO and lead conversion
  • Manage content promotion across owned, earned, and paid channels (website, email, social media, PR)
  • Partner with demand generation and product marketing teams to support campaigns
  • Track and improve performance of content assets across the funnel
  • Define KPIs and measure ROI of content initiatives using analytics tools (Google Analytics, Meltwater, Sprout etc.)
  • Continuously optimize strategy based on data-driven insights

Requirements

  • Degree in Marketing, Communications, Journalism, or related field
  • 2-5+ years of experience in content marketing, preferably in B2B or SaaS
  • Proven ability to develop and execute content strategies that drive measurable results
  • Exceptional writing and editing skills with a keen eye for detail
  • Strong knowledge of SEO best practices and digital marketing trends
  • Experience managing a content calendar and leading cross-functional initiatives
  • Proficiency with marketing tools such as Sprout, WordPress, Google Analytics, and social media platforms
  • Prior experience working with a Cyber Security company handling their marketing activities
  • (Preferred) Familiarity with account-based marketing (ABM)
  • (Preferred) Experience with video marketing and podcasts
  • (Preferred) Strong project management and leadership skills
  • Ability to thrive in a fast-paced, growth-oriented environment
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