Scenthound

Marketing

• Serve as the first marketing point of contact for new franchisees
• Evaluate the competitive landscape and market characteristics
• Oversee all digital setup for new locations
• Partner with media agencies to brief in the pre-sale media strategy
• Monitor pre-sale performance daily and weekly
• Communicate results and insights to franchisees on a regular basis
• Hold post-opening spend levels steady through the first three months
• Conduct check-ins with franchisees to review performance
• Manage and report on offer testing across new location cohorts

Store Opening Marketing Manager

• Own the overall email, SMS, and push notification lifecycle strategy — from acquisition through retention, loyalty, and win-back
• Design, build, and launch automated lifecycle journeys: onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back
• Develop deep segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage — delivering relevant, personalized messaging at scale
• Define and manage a rigorous testing roadmap: A/B and multivariate tests across subject lines, send times, creative, offers, channel mix, copy and journey touchpoints — and systematize learnings into playbooks
• Monitor and continuously improve deliverability, list health, opt-out rates, and spam complaint rates; maintain best-in-class list hygiene
• Build regular performance reporting across lifecycle KPIs; present insights and data-backed recommendations to the Director of Digital Marketing
• Take a fully data-driven approach to lifecycle strategy — independently digging into platform analytics, behavioral data, and cohort performance to surface trends, drop-off points, and growth opportunities
• Build and analyze audience segments using CRM tools and, where applicable, data warehouse environments (Snowflake experience a plus)
• Translate raw data into clear, actionable insights that inform campaign strategy, product decisions, and customer experience improvements
• Own cohort analysis, funnel performance, and lifecycle KPI reporting — identifying what's working, what isn't, and what to do next
• Collaborate with the Product team on in-app messaging, member experience, and feature launches
• Support management of the web experience — landing pages, conversion flows, and content updates
• Ensure digital touchpoints across channels are consistent, on-brand, and optimized for performance
• Work hand-in-hand with corporate teams including Marketing, Product, Operations, and Technology
• Serve as a reliable marketing resource for our franchise network — communicating clearly, supporting local needs, and navigating the complexity of a multi-unit system with professionalism and patience
• Translate corporate campaign strategy into scalable, franchisee-friendly toolkits and assets
• Assist the Director of Digital Marketing on paid media initiatives and agency coordination
• Contribute to SEO strategy and execution efforts
• Support reporting, budget tracking, and strategic presentations as needed

Lifecycle Marketing Manager

Director

• Develop and execute the company's real estate strategy to support franchise growth goals.
• Partner with franchise development to identify target markets based on demographic and market analysis.
• Assist franchisees with market planning and territory evaluation.
• Conduct site selection analysis using demographic, traffic, and competitive data.
• Review Letters of Intent (LOIs), leases, and site plans for compliance with company standards.
• Own the Real Estate Committee process: assemble and present site acceptance packages, and drive a consistent, predictable acceptance cadence.
• Recommend acceptance or rejection of prospective locations.
• Continuously improve and standardize site-selection, negotiation, and committee-approval processes and documentation.
• Serve as the primary real estate advisor throughout the franchise site selection and lease negotiation processes.
• Educate franchisees on the company's real estate process, timeline, and expectations at each stage of development.
• Coordinate with franchisees, commercial brokers, landlords, attorneys, architects, and contractors.
• Provide negotiation support to franchise partners for favorable lease terms and tenant improvement allowances.
• Ensure lease agreements align with company standards and franchise requirements.
• Research emerging markets and evaluate opportunities for expansion.
• Monitor commercial real estate trends, rental rates, and competitive activity.
• Track all real estate projects through the development pipeline.
• Maintain accurate project documentation and timelines.
• Ensure compliance with franchise agreements and corporate standards.

Franchise Director – Real Estate

Coach

• Build deep, trust-based relationships with franchisees serving as their primary advocate within the organization and their first call when challenges arise.
• Create an environment of open communication where franchisees feel heard, supported, and held to high standards.
• Maintain a consistent cadence of structured touchpoints with each franchisee focused on performance trends, growth planning, and brand compliance.
• Responsible for analyzing key metrics and financial data to evaluate the overall health and performance of the franchise network.
• Gathers and analyzes franchisee data, performance metrics, and financial statements to identify areas for improvement and opportunities for growth and increased profitability.
• Partner with the corporate team to uphold brand standards across your portfolio, ensuring consistency in service quality, guest experience, and operational execution.
• Address performance and compliance issues directly and constructively by diagnosing root causes, co-creating solutions with franchisees, and following through until the issue is resolved.
• Champion franchisee development through structured performance plans, financial coaching, and accountability frameworks that build owner capability over time.
• Lead group meetings and peer learning sessions that sharpen franchisee understanding of KPIs, drive goal-setting, and cultivate a culture of healthy competition across the system.

Store Opening Marketing Manager

Lifecycle Marketing Manager

Franchise Director – Real Estate

Franchise Business Coach