Store Opening Marketing Manager

Scenthound

New Store Opening Marketing Manager at Scenthound managing marketing strategies for new franchise locations. Responsible for pre-sale performance and grand opening success.

Posted 7/28/2026full-timeRemote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in franchise marketing, project management, and digital strategy execution, with a strong ability to communicate insights and performance metrics to franchisees. Proficient in managing multiple location launches while maintaining effective relationships with franchise operators.

Highest-signal resume keywords

Franchise Marketing ExperienceProject Management SkillsCRM System ProficiencyDigital Ad Account ManagementPerformance Monitoring

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market EvaluationDigital Setup ManagementOffer Testing ManagementPerformance ReportingCompetitive Landscape Analysis

Soft Skills

Clear CommunicationTrust BuildingConfidence in Leadership

Tools & Technologies

Analytics PlatformsCRM SystemsDigital Ad Dashboards

Industry Keywords

Franchise SystemMulti-Unit RetailLocal MarketingRegional Marketing

About the role

Key responsibilities & impact

Serve as the first marketing point of contact for new franchisees
Evaluate the competitive landscape and market characteristics
Oversee all digital setup for new locations
Partner with media agencies to brief in the pre-sale media strategy
Monitor pre-sale performance daily and weekly
Communicate results and insights to franchisees on a regular basis
Hold post-opening spend levels steady through the first three months
Conduct check-ins with franchisees to review performance
Manage and report on offer testing across new location cohorts

Requirements

What you’ll need

5+ years in franchise, multi-unit retail, or local/regional marketing
Strong project management skills; comfortable running 8–12 simultaneous location launches
Clear, confident communicator who can build trust with franchisee operators
Comfortable working with CRM systems, analytics platforms, and digital ad account dashboards
Prior experience in a franchise system specifically is a strong plus

Benefits

Comp & perks

Health insurance with company contribution
Dental insurance
Vision insurance
Paid time off
Company Paid Life and Disability
401k plan with company match
Free grooming services for your dog
Energetic, fun, loving work environment
Unlimited growth potential with an expanding business