Lifecycle Marketing Manager

Scenthound

Lifecycle Marketing Manager responsible for CRM strategy and execution at Scenthound. Focused on driving membership growth, retention, and customer LTV in the pet wellness industry.

Posted 7/28/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, audience segmentation, and automated campaign execution across email, SMS, and push notifications. Utilizes data-driven insights to optimize performance and enhance customer engagement while ensuring compliance with relevant regulations.

Highest-signal resume keywords

Lifecycle MarketingAudience SegmentationAutomated Campaign ExecutionEmail/SMS ComplianceData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingAudience SegmentationAutomated Campaign DesignPerformance ReportingA/B TestingCohort AnalysisData AnalysisEmail MarketingSMS MarketingPush Notifications

Soft Skills

Strong CommunicationSelf-Starter MentalityCollaborationProfessionalismPatience

Tools & Technologies

ESP/CRM PlatformsKlaviyoCinchBrazeCustomer.ioSalesforce Marketing CloudIterableSnowflake

Industry Keywords

Retail MarketingConsumer BrandCustomer Lifetime ValueList HygieneCompliance StandardsCAN-SPAMTCPACCPAGDPR

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the overall email, SMS, and push notification lifecycle strategy — from acquisition through retention, loyalty, and win-back
Design, build, and launch automated lifecycle journeys: onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back
Develop deep segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage — delivering relevant, personalized messaging at scale
Define and manage a rigorous testing roadmap: A/B and multivariate tests across subject lines, send times, creative, offers, channel mix, copy and journey touchpoints — and systematize learnings into playbooks
Monitor and continuously improve deliverability, list health, opt-out rates, and spam complaint rates; maintain best-in-class list hygiene
Build regular performance reporting across lifecycle KPIs; present insights and data-backed recommendations to the Director of Digital Marketing
Take a fully data-driven approach to lifecycle strategy — independently digging into platform analytics, behavioral data, and cohort performance to surface trends, drop-off points, and growth opportunities
Build and analyze audience segments using CRM tools and, where applicable, data warehouse environments (Snowflake experience a plus)
Translate raw data into clear, actionable insights that inform campaign strategy, product decisions, and customer experience improvements
Own cohort analysis, funnel performance, and lifecycle KPI reporting — identifying what's working, what isn't, and what to do next
Collaborate with the Product team on in-app messaging, member experience, and feature launches
Support management of the web experience — landing pages, conversion flows, and content updates
Ensure digital touchpoints across channels are consistent, on-brand, and optimized for performance
Work hand-in-hand with corporate teams including Marketing, Product, Operations, and Technology
Serve as a reliable marketing resource for our franchise network — communicating clearly, supporting local needs, and navigating the complexity of a multi-unit system with professionalism and patience
Translate corporate campaign strategy into scalable, franchisee-friendly toolkits and assets
Assist the Director of Digital Marketing on paid media initiatives and agency coordination
Contribute to SEO strategy and execution efforts
Support reporting, budget tracking, and strategic presentations as needed

Requirements

What you’ll need

3-5 years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV
Deep expertise in audience segmentation and list strategy — you know how to slice data to find the right customer, with the right message, at the right moment
Genuinely data-driven: you dig into the numbers yourself, identify what the data is telling you, and use those insights to build smarter programs — a self-starter on managing this need
Proven ability to design and execute automated lifecycle flows from the ground up across email, SMS, and push
Retail or consumer brand background — you understand how customers shop, join, and churn
Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices
Comfortable managing multiple channels and programs simultaneously without dropping the ball
Strong communicator who can work effectively with corporate stakeholders and franchise owners alike
Self-starter mentality — you identify the opportunity and move without waiting to be told
Proficiency with at least one major ESP/CRM platform (e.g., Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar)

Benefits

Comp & perks

Health insurance with company contribution
Dental insurance
Vision insurance
Paid time off
Company Paid Life and Disability
401k plan with company match
Free grooming services for your dog
Energetic, fun, loving work environment
Unlimited growth potential with an expanding business