Sandvik Coromant

Marketing

• Develop and oversee global marketing strategy aligned with Product and Solutions Management and Sales
• Lead development and orchestration of global brand strategy and customer experience (CX)
• Drive transformation from product to solution selling in close collaboration with Product, Solutions Management and Sales
• Strategic brand management with ownership of brand portfolio and architecture
• Build brand preference and align brand strategy with corporate transformation goals
• Define and drive CX strategy and method to enable seamless customer-first experiences across touchpoints
• Translate customer and market insights into actionable strategies enhancing brand equity and customer satisfaction
• Lead development and implementation of a customer needs framework to inform cross-functional strategic decisions
• Lead and guide a team of strategists and planners across global and regional functions
• Foster a culture of innovation and represent the function in executive forums and transformation programs
• Report to the Vice President of Marketing and Communication
• Location flexible between Sandvik Coromant offices

Head of Brand and Marketing Strategy

Engineer

• Follow the global Enquiry to Quote process and business rules to create quotes for Customized products and MTO requests
• Act as gatekeeper/dispatcher ensuring quality of incoming requests and assigning requests within the Global Engineered Solutions Quotation Team when needed
• Convert Salesman Request for Quote (SRFQ) into enquiries and validate the Customized Solutions Sales Pipeline
• Prepare official quotations, set prices according to global Coromant pricing strategy, and provide simpler drawings based on design templates
• Make judgement on need for more complex design and assign design tasks to the Design Team
• Collaborate with Coromant Supply function to receive supply quotes and drawings
• Create and/or validate product data/material ID in SAP and manage cases through Dynamics Case Management
• Finalize orders in SAP and provide advanced technical support when needed
• Work and communicate with SRT Design Team, Customer Service and Technical Dept to align design and quotation timelines with department KPIs
• Support sales units to win more business and live the Sandvik Core Values

Quotation Specialist

• Lead strategic development and execution of global demand marketing initiatives
• Drive customer acquisition, pipeline growth, and measurable business impact
• Plan and optimize multi-channel marketing programs and own campaign roadmap and lifecycle
• Manage lead generation, capture, scoring, and nurturing to maximize conversion
• Lead integrated campaigns across digital, social, email, paid media, and events
• Use data and analytics to evaluate performance, optimize ROI, and define/monitor KPIs (Customer Lifecycle Value, conversion rates, pipeline contribution)
• Lead and manage a global organization and cross-functional teams of campaign managers, digital specialists, analysts, and content creators
• Collaborate with product, solutions management, sales, brand, and digital transformation stakeholders
• Report to the Vice President of Marketing and Communication and be part of the functional leadership team
• Location is flexible between Sandvik Coromant offices

Head of Brand and Marketing Strategy

Quotation Specialist

Head of Demand Marketing