Senior Demand Generation Manager, Integrated Campaigns
Ironclad
Tableau
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs
- Own the Account-Based Marketing (ABM) strategy and execution for key accounts in Mexico, working closely with sales
- Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights
- Represent the brand at key events, ensuring consistent messaging and delivering high-impact experiences
- Manage and optimize event budgets and evaluate outcomes against objectives
- Collaborate with central and regional marketing teams and cross-functional partners to meet pipeline goals
- Create, curate, and manage event-related content such as promotional emails, landing pages, presentations, and on-site materials
- Proactively identify new market opportunities and trends to inform field marketing and ABM strategy
- Build and manage relationships with customers and partners as part of event programming
- Champion and embed Samsara’s cultural principles across global teams
Requirements
- 4+ years of experience in marketing with an emphasis on field marketing, event marketing, or ABM
- Demonstrated experience in successfully developing and implementing large-scale Account-Based Marketing (ABM) strategies and campaigns
- Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives
- Strong storytelling and writing skills
- Excellent time management and prioritization skills
- Proficiency in using data and analytics to assess performance and derive strategic insights
- Self-starter with a proactive mindset; able to work independently and take initiative
- Exceptional communication and interpersonal skills
- Strong organizational and project management capabilities
- Strategic thinker with attention to detail and ability to juggle multiple priorities
- Willingness to travel up to 30% for events and on-site activations
- Fluent in English and Spanish
- Familiarity with B2B marketing tech stacks (Salesforce, Tableau, Splash) is a plus
- Based in or near Mexico City is preferred
- Ability to secure and maintain legal right to work in the specified work location
