SalesPlaybook

Product Marketing

• Go-To-Market, Positioning & Messaging Setup
• Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP). Develop a positioning & messaging strategy.
• Create internal and external alignment on the strategy.
• LinkedIn Go-To-Market Engine: Set up the strategy for a best-in-class LinkedIn motion.
• Automate LinkedIn ICP network expansion and manage Thought Leader Ads.
• Run bi-weekly content calls to draw out each client's expertise.
• Keep communication smooth and timelines on track across every account you run.

GTM Consultant

Content Manager

• Start every engagement with a setup phase — define the content strategy, refine the client's LinkedIn presence, and map their broader media approach.
• Lead bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
• Turn those calls into clear content outlines, then write content that supports their business goals and reads as if they wrote it themselves.
• Keep communication smooth and timelines on track across every account you manage.
• Build monthly performance reports so clients always know how their content is landing.

Content Strategist, German & English-speaking

Growth Marketing

• Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.
• Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.
• Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
• Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities.
• Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.
• Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
• Keep communication smooth and timelines on track across every account you run. Build monthly performance reports so clients always know how their content – and their pipeline – is developing.

B2B Growth Marketer

Full-stack Engineer

• Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
• Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
• Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
• Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
• Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).
• Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
• Establish delivery standards and best practices to align client expectations with capacity and system complexity.
• Mentor junior GTM engineers and working students to ensure skill development and process consistency.
• Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
• Collaborate with leadership on service design, new offerings, and GTM methodology refinement.

GTM Engineer, German-Speaking

• Open every engagement with a setup phase – shape the content strategy, sharpen the client’s LinkedIn presence, and map out their broader media approach.
• Run bi-weekly content calls to draw out each client’s expertise, stories, and point of view as raw input for ideas.
• Turn those calls into clear content outlines, then write LinkedIn content that conveys their ideas, attracts the people they want to reach, supports their business goals, and reads like they wrote it themselves.
• Keep communication smooth and timelines on track across every account you manage.
• Build monthly performance reports so clients always know how their content is landing.

GTM Consultant

Content Strategist, German & English-speaking

B2B Growth Marketer

GTM Engineer, German-Speaking

Senior Content Strategist, German & English-Speaking