B2B Growth Marketer

SalesPlaybook

B2B Growth Marketer owning client growth motion through strategic positioning and LinkedIn content. Collaborating closely with founders and executives to turn expertise into actionable content.

Posted 7/9/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.
Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.
Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities.
Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.
Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
Keep communication smooth and timelines on track across every account you run. Build monthly performance reports so clients always know how their content – and their pipeline – is developing.

Requirements

What you’ll need

Hands-on B2B marketing experience across positioning, messaging, and ICP definition – you know how to turn strategy into something a revenue team can actually use.
Excellent writing and communication in both German and English.
Genuinely strong copywriting – you can make an expert sound like the best version of themselves.
Comfort with LinkedIn as a go-to-market channel, including content operations, automation tooling (network expansion, engagement capture, enrichment), and paid amplification via Thought Leader Ads.
A highly organized way of working, comfortable juggling many accounts and moving pieces at once.
Natural curiosity – happy to dig into any industry or topic.
Sharp research habits, building real understanding before you write.
A detail-oriented mindset with high standards for quality.
Grounded confidence – self-assurance that's based on real competence and therefore doesn't need any show or exaggeration, and can say "I don't know" while still coming across as poised.

Benefits

Comp & perks

Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
Working with a manageable number of focused clients (4–6 simultaneously)
Positioning as a specialist expert in the B2B sales landscape
90% remote work and fast decision-making processes
Performance-based compensation based on results
Professional development budget of up to 5,000 CHF annually

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Market SegmentationIdeal Customer Profile (ICP) DefinitionContent OperationsAutomation ToolingThought Leader AdsPerformance ReportingContent Narrative DevelopmentResearch SkillsDetail-Oriented MindsetOrganizational Skills

Soft Skills

Strong CommunicationNatural CuriosityGrounded Confidence